Sony Q3 FY2010 Earnings Announcement

Sony Q3 FY2010 Earnings Announcement

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Sony Discloses Basic Specifications of the E-mount for Interchangeable Single Lens Cameras without Fee

Sony Corporation announced today it will disclose the basic specifications of its “E-mount” for interchangeable single lens cameras, without fee, to manufacturers of lenses and mount adaptors, starting April 1st, 2011. This opens the way for manufacturers of various lenses and mount adaptors to effectively develop products conforming to “E-mount” specifications.

Users of the Sony’s “NEX-3”, “NEX-5”, “NEX-VG10” and other “E-mount” compatible Sony digital imaging products to be launched in the future will now be able to use interchangeable lenses from both Sony and various other manufactures, while they will also be able to attach non-Sony lenses to their Sony digital imaging products via a mount adapter.

Sony believes the growth of digital imaging products employing the “E-mount” will further increase the enjoyment of photography and video shooting among an even wider range of users. These basic specifications will be disclosed to manufactures of lenses and mount adaptors following a predefined process of approval and the signing a license agreement with Sony.

Source: Sony



3net, the joint venture television network from Sony Corporation, Discovery Communications and IMAX Corporation today announced that DIRECTV will be the first distributor to launch 3net, the 24/7 3D network, beginning February 13, 2011. 3net will initially be available to millions of DIRECTV customers across the country.

3net will go live at 8:00 PM ET on DIRECTV (channel 107) with a primetime slate featuring world premieres of new, one-hour, native 3D original programs CHINA REVEALED and FORGOTTEN PLANET, in addition to the world 3D television premiere of INTO THE DEEP 3D. Throughout February, the network will offer an unprecedented rollout of original 3D series and new program debuts every night at 9:00 PM ET.

3net will deliver compelling, native 3D content to the marketplace and thus serve as a critical driver for consumer adoption of in-home 3D entertainment. The partnership’s commitment to the emerging 3D market is historic, with plans for the channel to offer viewers the largest library of native 3D entertainment content in the world by the end of 2011.

“Today’s announcement marks the culmination of a dynamic collaboration, and we are very proud of what has been accomplished in the seven short months since the network began its development,” said Tom Cosgrove, 3net’s President and Chief Executive Officer. “DIRECTV is the leader in meeting consumer demand for video entertainment and has clearly been an industry innovator in 3D. We are proud to partner with DIRECTV on this historic launch and bring compelling, original 3D programming and key content from our partners to DIRECTV subscribers across the country on a 24/7 basis.”

“Quality 3D programming is vital to the success and increased adoption of the technology, and with industry leaders like Discovery, Sony and IMAX making a commitment to this category, it is clear that 3D is here to stay and is only going to get better,” said Derek Chang, executive vice president, Content Strategy and Development, DIRECTV. “We are excited to be the first distributor to announce the launch of 3net and we look forward to continuing to provide our customers with the largest and most compelling 3D programming lineup available.”

“The broad availability of high-quality, native 3D content is a critical step towards consumers fully embracing 3D,” said Rob Wiesenthal, Executive Vice President and Chief Financial Officer, Sony Corporation of America. “Beginning February 13, a deep and diverse array of great 3D programming will be available in the home 24 hours a day. 3net is an important element in our strategy to maintain a leadership position in all things 3D.”

“Discovery’s business strategy has always focused on delivering groundbreaking content through new platforms and technologies. The launch of 3net represents a giant leap in our march to bring audiences the closest-to-real viewing experiences,” said David Zaslav, President and CEO, Discovery Communications.

“3net brings together three global brands with a single mission – to deliver premium 3D entertainment experiences to audiences in the comfort of their own homes,” said Richard L. Gelfond, CEO of IMAX. “We are proud to embark on this new venture with Sony and Discovery, and we believe that our popular library of breathtaking IMAX content is in great company with the range of compelling programming from our partners.”

Source: Sony

Sony Commercializes World’s First 1 TransferJetTM Compatible LSIs

Tokyo, Japan – Sony Corporation today announced the commercialization of two LSIs, “CXD3267AGG” and “CXD3268AGW”, for use in the close proximity wireless transfer technology TransferJetTM.




TransferJetTM is a wireless data transfer technology featuring a highly intuitive interface that allows two devices to communicate simply by bringing them close together. The “CXD3267AGG” and “CXD3268AGW” which Sony is introducing are LSIs that realize TransferJetTM close proximity wireless data transfer based on the technical specifications established by the “TransferJet Consortium”.*2

Sony has leveraged its expertise in high-speed transmission technology cultivated over many years to apply wideband wireless for use in close proximity wireless transfer usage scenarios. Sony has also integrated the wireless function, signal processing function and host interfaces necessary for high-speed communication into a single package using CMOS (complementary metal-oxide semiconductor) processing. As a result, this enables TransferJetTM functionality to be incorporated with the addition of just a few external parts, simplifying its use in small-sized products.

Sony is making available a reference kit and software development kit for developers. These kits facilitate the implementation of this technology into products such as cellular phones, digital video cameras, digital still cameras, personal computers and hard disk recorders.

In addition, Sony is further enhancing its lineup with the release of three modules incorporating these new LSIs: a compact module for use in mobile products, a PCI Express Mini Card module for use in notebook PCs, and a USB connection module.

Major features
1. Integrates the wireless function, signal processing function, and host interface necessary for high-speed communication into a single package. This enables TransferJetTM functionality to be incorporated with the addition of just a few external parts.
2. Interference mitigation technology that reduces interference from other wireless systems.
3. Availability of reference kit and software development kit for developers to assist with the implementation of this technology into a variety of products.

What is TransferJetTM?TransferJetTM is a close proximity wireless technology enabling a high speed data transmission rate of 560 Mbps and eliminating major issues of current wireless technologies such as complex initial setup, unstable transmission or the need for access points. TransferJetTM has adopted an intuitive interface consisting of simply bringing two products in close proximity. For example, one can display a picture simply by touching a digital camera to a TV, or transfer music files just by holding a cellular phone over a portable audio player. This technology is expected to be widely utilized as a high-speed universal interface connecting a variety of consumer electronic products.

What is the “TransferJet Consortium”?The “TransferJet Consortium” was established on July 1, 2008. The “TransferJet Consortium” establishes the specifications to ensure interoperability between TransferJetTM products and aims to develop and promote products and services applying TransferJetTM technology. As of November 30, 2009, the consortium consists of 19 promoters and 22 adopters.

TransferJet Consortium Promoters (as of November 30, 2009)Sony Corporation (“TransferJet Consortium” Administration)

(in alphabetical order)
Canon Inc.
Eastman Kodak Company
Hitachi, Ltd.
JVC KENWOOD Holdings, Inc.
KDDI Corporation
NEC Corporation
Olympus Imaging Corporation
Panasonic Corporation
Pioneer Corporation
Seiko Epson Corporation
Sony Ericsson Mobile Communications
Toshiba Corporation

*1 Based on Sony research (as of November 30, 2009)
*2 Corresponds with low-intensity radio wave regulations in Japan, and with local regulations in other countries and regions.
* “TransferJet” and “TransferJet” logo are trademarks of Sony Corporation.

VAIO® X Notebook PC VPCX111KX/B

VAIO® X Notebook PC VPCX111KX/B :An Ultra-mobile masterpiece

So light and slim, you might not even know it’s there. About as thin as most cell phones,
the 1.6lb (with standard battery) VAIO® X series is a cinch to tote. Enjoy a full-featured PC experience with Genuine Microsoft® Windows® 7 Home Premium 32bit.

VAIO X Notebook PC VPCX111KX

See your content as it was meant to be. An 11.1″ (1366×768) widescreen, LED backlit display uses power efficient technology and delivers incredible picture clarity with 100% color saturation.

Designed to be as functional as it is gorgeous, the isolated keyboard design on the VAIO® X series offers a user-friendly touch and feel that makes for easy typing.

Enjoy a new kind of computing freedom with the X series that includes both a standard and large capacity battery. With a combined battery life of up to 17 hours , you’ll be able to stay unplugged through the day and into the night… not bad for a PC that’s about ½ ” thin and weighs only 1.6 lbs (with standard battery).

Your friends, your news, and your entertainment when you need it. The VAIO® Lifestyle PC lets you browse the web in more places with Verizon Wireless Mobile Broadband Built-In, America’s largest and most reliable 3G network . Built-in real-time GPS lets you navigate even the most unfamiliar places with ease. No internet connection required.

Extend the reach of your VAIO Lifestyle PC with A2DP Bluetooth® technology that’s ideal for streaming uncompromised CD-quality stereo music to compatible Bluetooth® technology enabled speakers or headphones.

Intuitive and fun to use, the X series touch pad features multi-touch functionality. Easily zoom in and out, flip through pictures, rotate items and scroll vertically and horizontally without ever touching your mouse. A built-in webcam lets you video chat with friends, family and colleagues practically anywhere you go.

Faster and more efficient, the 64GB solid state drive is also less prone to damage than
a standard hard drive. A carbon-fiber casing adds durability without extra weight. A seamless aluminum keyboard panel adds structural integrity to the X series while a scratch resistant LCD protects against wear and tear to the screen.

Experience a new kind of computing freedom with the VAIO® X Series, the world’s lightest notebook . Supplied with both a standard and large capacity battery, it delivers extra long battery life . And add to the mix Verizon Wireless Mobile Broadband , durable carbon-fiber casing and integrated GPS , and the result is a notebook that redefines the benchmark on ultra-mobility.

Specifications : General
Computer Type:
Type of Use: Ultra-portable
Action Buttons: Wireless / Bluetooth® on / off
Pointing Device: Electro-static touch pad Hardware
Keyboard: QWERTY, 82 keys with 1.2mm stroke and 17mm pitch
Camera: Built-in MOTION EYE® camera and microphone with face-tracking technology  

Type: Intel® processor
Speed: 2.00GHz
Front Side Bus Speed: 533MHz
L2 Cache: 512kB

Installed: 2GB (2GBx1)
Maximum: 2GB
Type/Speed: DDR2/533MHz

Expansion Slots
Multimedia Card Reader:
One Memory Stick Duo™ media slot with MagicGate® functionality One Secure Digital (SD memory card) media slot Solid State Drive

Capacity: 64GB
Interface: PATA

Sound System:
Intel® High Definition Audio

Screen Size: 11.1″
Resolution: 1366×768
Back Light Technology: LED

Processor: Mobile Intel® Graphics Media Accelerator 500
Chipset: Mobile Intel® Hub US15W Chipset Inputs and Outputs
Microphone Input: 1
USB Port(s): 2 (2.0 compliant)
DC-In: 1
Headphone Output(s): 1
Ethernet Connection (s): 1

Battery Type: Standard Capacity Lithium-ion Battery Large Capacity Lithium-ion Battery
Estimated Battery Life: Up to 3.5 hours Standard Capacity Battery Up to 14.0 hours Large Capacity Battery

Ethernet Protocol: 10Base-T/100Base-TX/1000Base-T (Gigabit)
Ethernet Speed: Fast Ethernet (RJ-45)
Wi-Fi: 802.11 b/g/n
Bluetooth® Technology: Integrated Stereo A2DP (2.1 + EDR)
Mobile Broadband: Verizon Wireless Mobile Broadband Built-in
GPS: Yes

Sony develops highly efficient wireless power transfer system based on magnetic resonance

Sony develops highly efficient wireless power transfer system based on magnetic resonance
– Transfers 60 Watts of electrical power over a distance of 50cm –

Sony Corporation announced the development of a highly efficient wireless power transfer system that eliminates the use of power cables from electronic products such as television sets. Using this system, up to 60 Watts of electrical energy can be transferred over a distance of 50cm (at an efficiency of approximately 80%, approximately 60% including rectifier).

This new wireless power transfer system incorporates a form of contactless electrical energy transmission technology based on magnetic resonance. With magnetic resonance, electromagnetic energy is only transferred to recipient devices that share the identical resonant frequencies as the energy source, so energy transfer efficiency is maintained, even when misalignment occurs. Furthermore, even if there are metal objects located between the transmitter and receiver, no heat induction occurs.

Sony has also drawn on its years of experience developing high radio frequency (RF) technologies for use in wireless communications and broadcast products to create a new rectifier that realizes both high speed and high efficiency. The new wireless power transfer system combines these technologies to realize a transfer efficiency of 60%, even when a rectifier is included. Sony has also developed passive extender units that are set to the same frequencies as the transmission and recipient devices, enabling the transfer distance to be extended from 50cm to 80cm* without any degradation in transfer efficiency.

*based on fundamental experiments conducted using components only

With the growth in networked products, the number of cables used to connect these products has also increased. While data cables are rapidly being replaced with wireless communication systems such as Wi-Fi, the demand for wireless power transfer systems is also continuing to grow. Sony will proceed with its efforts to develop further technologies that meet customer needs for the wireless transfer of power across a wide range of products, distances and energy levels.

Main Features

1. High speed rectifier realizing high transfer efficiency
Sony has drawn on its years of experience and expertise in RF technologies, and also incorporated optimal new components to develop a new rectifier that combines both high speeds and high efficiency. This minimizes energy loss when transferring energy from the transmitter to the receiver, and enables products such as television sets and mobile PCs to be efficiently powered, wirelessly.

High speed rectifier realizing high transfer efficiency

2. Transfer distance is able to be extended using passive extender units
Passive extender units placed between the transmitter and receiver units enable the transfer distance to be extended without any degradation in efficiency. Based on fundamental experiments conducted using the component devices only, transfer distance can be extended from 50cm to 80cm. Although relatively large transmitter and receiver units are generally required for transferring energy over long distances, passive extender units can be used to relay power between small-sized transmitter and receiver units.

Passive extender units

Sony Develops High Frame Rate Single Lens 3D Camera Technology

Sony Develops High Frame Rate Single Lens 3D Camera Technology
– Captures natural and smooth, high quality 3D images at 240fps –

Sony Corporation announced the development of a single lens 3D camera technology capable of recording natural and smooth 3D images of even fast-moving subject matter such as sports, at 240fps (frames per second). This technology combines a newly developed optical system for single lens 3D camera which captures the left and right images simultaneously, together with existing high frame rate (HFR) recording technology to realize 240fps 3D filming. Sony will demonstrate a prototype model incorporating this technology at “CEATEC JAPAN 2009”, to be held at Makuhari Messe convention center in Chiba City, Japan, from October 6th.

Newly Developed Single Lens Optical System

In existing half mirror 3D camera systems with separate lenses for the left and right eyes, the parallax range is adjustable, enabling the depth of the 3D images to be modified . However, when operating the zoom and focus functions of such systems, the sensitivity of the human eye, in particular to differences in the size and rotational movement of dual images, as well as any vertical misalignment or difference in image quality has meant that complex technology has been required to ensure that each camera lens is closely coordinated, and there are no discrepancies in the optical axis, image size, and focus. The introduction of a single lens system resolves any issues that may occur as a result of having different optical characteristics for each eye. Furthermore, by using mirrors in place of shutters, incoming light can now be simultaneously separated into left and right images and recorded as it reaches the parallel light area (the area where diverging light from the point of focus on the subject matter becomes parallel) of the relay lens. The separated left and right images are then processed and recorded with the respective left and right image sensors. As there is no difference in time between when the left and right eye images are captured, it is possible for natural and smooth 3D images to be captured, even of scenes involving rapid movement.

Optical system for single lens 3D camera

Optical system for single lens 3D camera

240fps 3D Filming

Optical tests have shown that a frame rate 240fps represents the limit of human visual perception, and beyond that it becomes difficult to detect differences in terms of blur and “jerkiness” of moving images (where images that were continuous are now seen as a series of distinct snapshots). By developing a 240fps frame rate CMOS image sensor with properties close to the human eye, which is capable of capture natural images of even fast moving subject matter, Sony has succeeded in further enhancing the quality of 3D video images.

The combination of Sony’s new single lens 3D system and its 240fps high frame rate technology has realized a single lens 3D camera system, based on universal properties of the human eye, which enables natural and smooth 3D images with no accommodation-vergence*1 conflict to be recorded.
*1accommodation: focusing the lens on the eye, vergence: aligning the direction of both eyes on the subject

3D cinema industry

Technological Features

1 New single lens optical system
– Captures left and right images simultaneously to deliver natural and smooth 3D images with no accommodation-vergence conflict.
– Eliminates the need for lens synchronization, ensuring easily accurate control of 3D zoom and focus functions.
– When polarized glasses are not used, viewers with still be able to see natural 2D images, as the disparity of the images for left and right eyes are within the range that human eyes can recognize as a blur.

2 240fps image capture to realize high quality motion images
– Realizes high quality capture of 3D content including fast-moving subject matter such as sports.

Prototype to be demonstrated at “CEATEC JAPAN 2009”

Within the growing 3D cinema industry, Sony has supported and driven the expansion of 3D by providing a wide variety of professional equipment for the shooting, production and screening of movies in 3D. The number of digital 3D screens is increasing rapidly, and is expected to reach 7,000 worldwide by the end of 2009*2 In addition to 3D movies, Sony’s range of professional 3D products and technology is also driving the growth of 3D production and distribution across a range of entertainment industries, from theatre and music performances to sport and beyond. Furthermore, Sony is also aiming to continue to lead the way in delivering new 3D viewing experiences by bringing 3D to the home in 2010.
*2 Source: Screen Digest (Approx. as of July, 2009)

Key Prototype Specifications


  With 240fps 3.5 inch view finder
Image sensor CMOS image sensor
System Single panel color filter (uses two)
Spectrum Optical mirror system
Power-supply voltage 11-17V
External size(width x height x depth) Main body 240mmx200mmx480mm
Mass Main body 18kg


Sony to Realign its Americas LCD Manufacturing Operations

Sony to Realign its Americas LCD Manufacturing Operations
– Forms Strategic Alliance with Taiwan’s Hon Hai Precision Industry –

Sony Corporation (“Sony”) announced that it has agreed to form a strategic alliance with Taiwan’s Hon Hai Precision Industry Co. Ltd. (“Hon Hai”) for the production of LCD TVs for the Americas region. Based on this agreement, the Sony Group will sell to Hon Hai Group 90% of its shares in Sony Baja California and certain manufacturing assets related to Sony Baja California’s Tijuana site in Mexico (“Tijuana site”), which mainly manufactures LCD TVs for the Americas region. Following the sale, Hon Hai Group will hold 90% ownership of Sony Baja California and the Sony Group will retain a 10% share. The Tijuana site will remain a key manufacturing facility of Sony LCD TVs for the Americas region. Hon Hai Group will assume employment of employees at the Tijuana site.

Within its LCD TV business, Sony is concentrating internal resources towards areas that contribute to product differentiation, such as R&D, engineering and design, while also establishing a structure that enables the company to bring attractive products to market at the earliest possible opportunity. At the same time, by proactively leveraging external manufacturing resources Sony will also seek to reduce fixed costs, drive other cost reductions, improve profitability and achieve business expansion.

Completions of the transfers are subject to regulatory approvals in several countries.

No material impact from the transfer on Sony’s consolidated financial results for the current fiscal year for the transfer is anticipated.

Overview of Sony Baja California, S.A. de C.V

Location: Tijuana City, State of Baja California, United Mexican States
Date established: October, 1985 (Commencement of Operation; March 1986)
Number of employees: 3,300 (as of July 31, 2009)
Site area: 152,289m2
Representative: Takahiro Kawamura
Key products: LCD TVs, tuners, home audio and car audio

Sony Introducing the next generation of IDTV with integrated freesat HD receiver

Introducing the next generation of Integrated Digital Television (IDTV) with integrated freesat HD receiver:

sony freesat

Enjoy free HD programmes from the BBC and ITV on the ultimate HD BRAVIA™ LCD TVs. The new W5810 and Z5800 BRAVIA TVs have freesat built-in which means you can access over 140 free TV and radio channels, including over 70 hours a week of free HD TV, with no subscription costs.

The new freesat BRAVIA TVs have an integrated DVB-S2 tuner so there’s no need for a set-top box or cables cluttering your living room. The BRAVIA W5810 and Z5800 series also have a superb Full HD 1920 x 1080 pixel resolution and are packed with the latest picture and motion technology from Sony. Now, for the first time you can really watch free satellite HD TV as it’s meant to be.

freesat gives you quick and easy access to a whole range of TV channels, and there’s a handy Electronic Programming Guide, too. As freesat is a satellite based service there’s capacity for any future expansion of HD services, meaning you’ll be able to get more HD channels as they become available. freesat covers virtually all homes in the UK (98% of households) so it’s an easy way to switch to digital TV and radio, especially in out-of-coverage areas.

“The BRAVIA W5810 and Z5800 TVs provide an amazing immersive HD viewing experience for TV, sports, movies and games,” says Hiroshi Sakamoto, Vice President, TV Marketing Europe. “And now with an integrated freesat receiver, viewers can easily access a huge choice of free HD content to watch in incredible HD detail only found on a BRAVIA TV.”

The new BRAVIA W5810 – immerse yourself in a Full HD experience

• Motionflow 100Hz technology with Image Blur Reduction for sharper, smoother images with fast-moving action
• Superb High Definition detail with a 1920 x 1080 pixel screen resolution
• BRAVIA ENGINE™ 3 and Live Colour™ for impressive depth, clarity and optimal colour purity
• View movies exactly the way the director intended with 24p True Cinema™
• Up to 100,000:1 Dynamic Contrast ratio for impressive deep blacks and pure whites

Enjoy a Full HD cinematic experience with the new BRAVIA W5810. Motionflow 100Hz technology with Image Blur Reduction means sharper, smoother images for fast-moving live action while BRAVIA ENGINE™ 3 and Live Colour™ will ensure your freesat HD programmes are shown in incredible visual detail. And it isn’t only the picture that looks stunning on a BRAVIA W5810, the TV features the latest ‘Draw the Line’ design concept with a deep piano black finish and understated transparent detailing to flatter any interior.

The new BRAVIA Z5800 – enjoy the smoothest, sharpest HD action

• Motionflow 200Hz with Image Blur Reduction for the smoothest, sharpest fast-action scenes
• BRAVIA ENGINE™ 3 brings detailed and colour-rich pictures to life
• Impressive 100,000:1 Dynamic Contrast ratio ensures the deepest blacks and purest whites
• Minimalistic frame design to lose yourself in the stunning Full HD picture
• Eco features such as ‘Idle TV’ mode so your TV consumes 25-30% less energy than previous comparable models

Take in smoother, sharper fast-action scenes with Motionflow 200Hz with Image Blur Reduction – the latest pioneering technology from Sony which quadruples the number of unique images per second to smooth gaps in the action and deliver judder-free pictures. Combined with BRAVIA ENGINE™ 3 and an incredible Dynamic Contrast ratio of 100,000:1, it will make it feel as though fast-moving action on your freesat HD channels is happening in the middle of your living room. Add a specially designed Home Theatre system from Sony and you’ll have a truly immersive Full HD home entertainment experience.

Sony has just announced that it plans to cut 8,000 full time jobs

Sony Corp. announced on Tuesday its plans to cut 8,000 full time jobs, which is about 4% of the work force it employs, while 8,000 collaborators will also have their contracts terminated. The move is designated to save the company around 1.1 billion dollars in one year.

In the biggest cuts announced by an Asian firm so far in the current financial crisis, the Japan-based electronics firm said it would cut about 4 percent of its 160,000-employee workforce, and scale back investments and pull out of businesses as it aims to cut $1.1 billion in costs out of its ailing electronics operations.

“These initiatives are in response to the sudden and rapid changes in the global economic environment,” Sony said in a statement.

About 10 percent of the company’s 57 plants will be shut, including 2 overseas sites, and plans to expand a site in Slovakia where LCD televisions for the European market are assembled have been delayed.

Sony also intends to reduce its investments in the electronics sector by approximately 30 percent in the fiscal year ending March 2010.

The cutbacks will save Sony more than 100 billion yen, or $1.1 billion, a year.

Demand for gadgets has decreased during what is usually the most profitable season for companies.

“Consumers have essentially stopped buying,” said Brian Halla, Chief Executive of chipmaker National Semiconductor. “For the first time in a long time, you think before you buy the new gadget or choose to upgrade your phone.”

Korean electronics giant Samsung Electronics Co Ltd said late on Monday it was cutting its targets for sales, capital expenditures and profit, reflecting an increasingly tough worldwide economy.

The world’s top maker of memory chips and liquid crystal displays (LCDs) is also facing a lengthy downturn in the once-reliable memory market and a rapid margin deterioration in the flat-screen TV sector.

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