PANASONIC TO SHOW FULL HD 3D HOME THEATER

PANASONIC TO SHOW FULL HD 3D HOME THEATER,EXPANDED TRU2WAY® SOLUTIONS AT CABLE-TEC EXPO 2009 Emphasis on Full HD 3D TV, Growing Interactive Cable TV Applications

Panasonic will demonstrate prototype Full HD 1080p 3D televisions and will exhibit an expanded range of tru2way solutions, including tru2way-based broadband cable set top-boxes and its tru2way-intergrated consumer VIERA HDTVs at this year’s Cable-Tec Expo®—the cable industry’s engineering show of the year — beginning today through October 30 at the Colorado Convention Center in Denver.

In addition to the Panasonic booth (#14053), the company’s presence will be supplemented by a Panasonic Full HD 3D Home Theater-equipped tractor trailer exhibit, from its nationwide 3D tour fleet, to demonstrate 3D for show goers. The Full HD 3D system, which will reach the market next year, utilizes 1080p Plasma display technology and a modified Blu-ray Disc player to deliver a truly immersive 1080p Full HD 3D experience of entertainment and other programming in the home.

“Panasonic believes that the Cable-Tec Expo, with its more than 10,000 cable industry professional attendees, provides the perfect opportunity for us to highlight the impact of Full HD 3D and to give cable engineering, operations and management leaders the chance to experience first hand the powerful and exciting possibilities of 3D which is anticipated to be widely deployed in 2010, creating new revenue opportunities for the industry,” said Eisuke Tsuyuzaki, Panasonic Corp. of North America’s Chief Technology Officer. “It also provides Panasonic with an occasion to demonstrate our commitment to tru2way, including exhibiting our expanded range of interactive cable solutions — both current and next-generation tru2way digital set-top boxes and the design for a new tru2way digital Set-Back Box which converts VIERA TVs into tru2way capable receivers.”

At Booth #14053, Panasonic will feature a lineup of next-generation tru2way-based broadband cable set-top boxes all of which offer a smaller footprint and are more energy efficient than earlier models. Panasonic will also demonstrate tru2way-enabled VIERA Plasma TVs, their NovaTouch™ system, an innovative touch-based remote control designed to navigate next generation cable program guides, and a prototype of Panasonic’s new tru2way Set-Back Box, which can transform Panasonic VIERA HDTVs into tru2way-enabled receivers.

In addition, at Booth #14044 Panasonic will feature its highly acclaimed Toughbook® mobile computers that allow cable technicians, engineers and supervisors in the field or on the workbench to solve problems quickly and efficiently with exceptional reliability.

About Panasonic
Based in Secaucus, NJ, Panasonic Corporation of North America markets a broad line of digital and other electronics products for consumer, business and industrial use. The company is the principal North American subsidiary of Panasonic Corporation (NYSE: PC), and the hub of Panasonic’s U.S. branding, marketing, sales, service and R&D operations. Panasonic is pledged to practice prudent, sustainable use of the earth’s natural resources and protect our environment through the company’s Eco Ideas programs. Detailed information about Panasonic’s environmental stewardship may be found in its Panasonic Report for Sustainability 2008 (www.panasonic.net/csr/reports)  and Environmental Data Book 2008 www.panasonic.net/eco/rpt/.  Information about Panasonic and its products is available at www.panasonic.com.  Additional company information for journalists is available at www.panasonic.com/pressroom.  

PANASONIC UNVEILS TOUGHBOOK ARBITRATOR 360 IN-CAR DIGITAL VIDEO

PANASONIC UNVEILS TOUGHBOOK® ARBITRATOR™ 360° IN-CAR DIGITAL VIDEO SYSTEM TO CAPTURE EVIDENCE SURROUNDING ENTIRE POLICE VEHICLE

Supports up to six in-car cameras; enhances officer safety through automated controls and built-in live video streaming

Panasonic Computer Solutions Company, manufacturer of durable, reliable Panasonic Toughbook® computers, announced the launch of the Toughbook Arbitrator 360° in-car digital video system, a breakthrough end-to-end solution that can support up to six cameras in one law enforcement vehicle for comprehensive evidence capture.

Designed using extensive feedback from law enforcement agencies, and drawing from more than 50 years of Panasonic video innovations, the Arbitrator 360° maximizes officer safety by enabling a 360-degree view surrounding the entire vehicle. Its intuitive user interface can simultaneously display and record up to five camera feeds, so patrol officers can effortlessly monitor their entire surroundings from the driver’s seat.

Live video streaming capabilities are built in to the Arbitrator 360° as an additional safety feature. Police dispatchers can now monitor what’s happening in each patrol car from headquarters. If an officer is in trouble, such as an altercation during a traffic stop, the dispatcher can remotely zoom the camera for a better picture, or change the frames-per-second bit rate for more details.

One upgrade from the previous Arbitrator version is the supporting software, which was developed and will be maintained exclusively by Panasonic to enable complete quality control. Key attributes to the new Arbitrator software include:

– Continuity: The consistent front- and back-end software interface makes it incredibly simple for users to monitor, record and access saved videos – all with minimal training. The software is also backward-compatible with older hardware.

– Remote Management: The system can update vehicle settings, vehicle software and client software all from the administrator console, eliminating the need to adjust settings in each vehicle manually.

– Virtual Case Files: The system can manage all types of digital evidence, ensuring a secure and auditable data source with every image and video file retrievable through a simple case number search.

Panasonic will provide a series of Webinar tutorials for existing Arbitrator customers interested in installing the new software. To register, contact Chris Buckley at (877) 826-6539.

Automated Recording Keeps Officers Focused on Police Work

The process of recording, transferring and storing all video evidence with the Arbitrator 360° is fully automated, so police officers can focus solely on their duties. As with consumer-facing digital video recorders (DVR) used for television, the Arbitrator 360° video evidence is constantly being cached. Once the record button is pressed, either manually or through a designated trigger, the 90 seconds of video preceding it are automatically included to ensure all evidence is captured. Agencies can activate up to 16 triggers to start the recording, such as when the speedometer hits a certain speed, the sirens turn on, car doors open or impact is detected.

For officers who want both audio and video evidence captured while they’re out of the vehicle, a digital wireless microphone is included with the Arbitrator 360°. It features a line-of-sight range of up to 1,000 feet, so the officer can attach the microphone to their uniform and record conversations on traffic stops or residence visits. Buttons on the device can trigger the in-car camera to start recording, or mute the audio.

“The Arbitrator 360° provides police departments with the most all-encompassing and effective tool for gathering evidence, while also protecting officers and keeping their focus on police work,” said Greg Peratt, director of digital video products, Panasonic Computer Solutions Company. “The system is fully customizable to each individual agency’s needs, and offers dependable protection of video evidence from cuffs to court.”

Protecting the Chain of Evidence through Reliable Storage and Transfer

The Arbitrator 360° uses Panasonic solid-state high-capacity SD Memory Cards (SDHC) for highly reliable, long-term video storage. With four SDHC slots and up to 32 GB of memory on each card, the Arbitrator 360° has four times more storage capacity than the previous version. The camera uses H.264 standard video compression, saving police departments money by recording higher-quality images on about half the storage space of MPEG-2 standards.

The media files stored on Panasonic memory cards are proprietary and secure, so evidence can’t be changed or distributed without proper permissions. Videos can be transferred directly from patrol cars to police station servers, using wireless Internet hotspots, so officers never need to handle the evidence.

Once video is saved on the server, it becomes easily searchable by categories such as incident, car number, officer name or time of day, with permissions settings and an access record to protect the chain of evidence. Because events captured on the Arbitrator 360° have varying levels of importance, agencies are also able to easily categorize videos by type of incident, and apply different standards to how long each is stored. For example, all hit-and-runs can be automatically stored for two years while speeding infractions are kept for six months, accommodating each agency’s retention policies and statute of limitations.

“The Toughbook Arbitrator 360° has given us a true end-to-end solution for not just recording video, but storing, organizing and accessing video, as well,” said Sergeant Todd Beam, Lincoln (NE) Police Department. “In addition, we quickly realized the benefits of deploying multiple in-car cameras by disproving an internal affairs complaint using evidence captured on a rear-facing camera. From our perspective, a room full of DVDs is no better than a room full of VHS tapes, so the ability to manage and transfer all video evidence digitally is a huge bonus. Our patrol officers found the Arbitrator 360° software interface very easy to use, and were up and running with very minimal training. We value the long-term presence and stability Panasonic has demonstrated in public safety.”

For more details on how Lincoln Police have been using the Arbitrator 360°, watch this video: www.panasonic.com/toughbook/arbitrator360/video .

Rugged Features to Survive the Rigors of Public Safety

As with all Toughbook mobile computers, the Arbitrator 360° features the most reliable, rugged capabilities of any product in its class. Panasonic conducted 50 factory tests on the Arbitrator 360° to ensure it can withstand extreme environments faced by law enforcement vehicles, such as high/low temperatures, dust-resistance and intense vibration.

Toughbook Arbitrator 360° Full Features and Specifications

ftp://ftp.panasonic.com/pub/Panasonic/toughbook/specsheets/arbitrator_360_ss.pdf

Superior Warranty, Support and Professional Services

The new Arbitrator 360° digital video recorder and camera includes a three-year limited warranty. Panasonic boasts an average call center hold time of less than 75 seconds. Panasonic also offers a full range of professional pre- and post-deployment services, including on-site support. For the complete warranty terms, please visit www.panasonic.com/toughbook/warranty .

Pricing and Availability

The Arbitrator 360° is available now at an estimated retail price starting at $4,650, exclusively through authorized Panasonic Mobile Video resellers nationwide.

Please visit www.panasonic.com/toughbook/arbitrator360  for more information.

About Panasonic Computer Solutions Company

Panasonic Computer Solutions Company®™ empowers the mobile workforce. The company is a unit of Panasonic Corporation of North America, which is the principal North American subsidiary of Panasonic Corporation (NYSE: PC). Panasonic has delivered reliable, durable mobile solutions through its Toughbook® line of notebook computers for fifteen years and has expanded the boundaries of wireless communications technology through a broad portfolio of products, ranging from fully-rugged, industrial strength notebook computers and tablet PCs to business-rugged thin-and-light and ultraportable notebooks. A core manufacturer, Panasonic controls the entire process of design, manufacture, quality assurance, service and support. As a result, Panasonic Toughbook computers are known for having the lowest failure rates in the industry. Government, industrial, and commercial users—from Fortune 1,000 companies to small businesses—rely on solutions from Panasonic, wherever their work takes them.

All brand and company/product names are trademarks or registered trademarks of the respective companies. All specifications are subject to change without notice. Information on Panasonic’s full line of notebook PCs for the mobile professional can be obtained by calling 800-662-3537 or at http://www.toughbook.com .

PANASONIC INTRODUCES INDUSTRYS FIRST BLUETOOTH ENABLED TELEPHONE

PANASONIC INTRODUCES INDUSTRY’S FIRST BLUETOOTH ENABLED TELEPHONE FEATURING “CELLULAR PHONEBOOK TRANSFER”

Two-line DECT system allows transfer of up to 600 phonebook entries at the press of a button; also compatible with Bluetooth-enabled headsets

Panasonic  announced the first-ever landline telephone that enables users to transfer their cell phone contacts (up to 600 names and numbers) to its built-in directory via Bluetooth. It will be available at Amazon.com and major retailers nationwide this month.

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“Until now, businesspeople and consumers have had to manage their cell phone and home or home office phone directories separately or at best, transfer phonebook entries one at a time, which is time-consuming,” said Bill Taylor, President of Panasonic Communications Company of North America. “With the KX-TG9382T, even a 600-name phonebook transfers in just a few minutes, so it’s easier than ever to keep your contacts at your fingertips.”

To transfer a cell phone address book of up to 600 entries, simply select the “Phonebook Transfer” option from the KX-TG9382T’s menu screen, and then follow the instructions for phonebook transfer onto a Bluetooth-enabled cell phone. The KX-TG9382T’s menu screen displays each entry as it quickly and automatically transfers each phonebook entry in alphabetical order, allowing users to track progress.

Additionally, the base unit can be paired with any Bluetooth-enabled headset so users can keep the conversation going in comfort while leaving hands free to write, type, or flip through files.

This two-line phone was designed for home-based businesses as well as residential consumers. It offers DECT 6.0 performance, is Energy Star® certified, includes a 40-mintue digital answering machine, three-line conferencing capability, Silent Mode, and has a keypad and speakerphone on the base unit and handsets.

The KX-TG9381T (base unit and one cordless handset) carries a suggested retail price of $169.95 and the KX-TG9382T (base unit bundled with two cordless handsets) carries an SRP of $229.95. The system can be expanded to include up to six handsets, model KX-TGA939T, available individually at an SRP of $79.

For more information about Panasonic telephones, please visit www.panasonic.com/phonestuff.

About Panasonic Communications Company of North America

Based in Secaucus, NJ, Panasonic Communications Company of North America is a division of Panasonic Corporation of North America, the principal North American subsidiary of Panasonic Corporation (NYSE: PC) of Japan – and the hub of Panasonic’s U.S. branding, marketing, sales, service and R&D operations. Panasonic is the global leader in corded PBX/IP PBX telephony systems and offers a complete suite of office productivity solutions and home communication and networking solutions, including cordless phones, network cameras and photo and multi-function printers that provide convenience, style and ease-of-use for consumer and business applications. Information about Panasonic and its products is available at www.panasonic.com . Additional company information for journalists is available at www.panasonic.com/pressroom .

Panasonic Presents The New LUMIX DMC-FP8 Digital Camera With A 28mm Wide-Angle Lens

Panasonic announced the new LUMIX DMC-FP8 digital camera as part of its new FP-Series, which pursues excellence in both design and function. The LUMIX FP8, with 12.1 megapixels, features a high-quality 28mm wide-angle, 4.6x Leica DC lens with folding optics – encased in a futuristic-looking stylish body.

In addition to its unique design, the FP8 also features advanced functions including high-speed Auto Focus (AF) and Panasonic’s Intelligent Auto (iA) suite of technologies. With a fast AF, combined with a high-speed start-up of only 0.95 seconds, the FP8’s fast response catches even the most fleeting shots. Panasonic’s iA, a popular feature on LUMIX cameras, now includes POWER Optical Image Stabilization (O.I.S.) which features double the repression power compared to the previous image stabilization system, MEGA O.I.S. The hand-shake generated when pressing the shutter button, or when shooting at night with a slow shutter speed, is significantly minimized by the improved POWER O.I.S. to help reduce blurry photos.

“We realize that consumers are looking for fashionable and slim digital cameras that still take high-quality photos and feature advanced photo settings,” said David Briganti, Senior Product Manager, Imaging, Panasonic Consumer Electronics Company. “With the LUMIX DMC-FP8, we are giving users that sleek and compact design, while not compromising the advanced, yet easy-to-use features and technology for which the Panasonic LUMIX line of cameras is known.”

The FP8’s design has intricate detailing which features blue LED cursor buttons that glow when pressed, and its centered back panel gives it an overall ultra-modern and unique look. Additionally, the 2.7-inch large Intelligent LCD offers a dynamic and clear view of the scenes and subjects being photographed. In the Face Recognition mode, up to three people can be simultaneously recognized to show their names on the monitor once registered. Additionally, the powerful battery life of the highly energy-efficient image processing LSI, Venus Engine V, allows users to take approximately 380 pictures.

Other features of the DMC-FP8 include:

  • HD Movies with VIERA Link Networking – Records dynamic HD motion pictures in 1280 x 720p at a smooth 30 fps, in addition to WVGA (848 x 480) and normal VGA (640 x 480). With HD component output capability, the user can enjoy watching photos and video in stunning HD quality by simply connecting the camera to a television via an optional component cable (DMW-HDC2).
  • Scene Modes – Twenty-seven scene modes are available with the FP8, including the High Dynamic mode which helps to capture a scene with moderate exposure, even though the scene may contain both bright and dark areas together.
  • PHOTOfunSTUDIO 4.0 – Included with the FP8, this software allows users to view, edit and archive captured photos and videos with greater ease. The new PHOTOfunSTUDIO 4.0 features dramatic speed-up of operation and also allows users to store and sort for photos by a specific, recognized face in the image.

The LUMIX DMC-FP8 will have a suggested retail price of $299.95 and will be available in September 2009 in black, red and silver.

Panasonic Debuts New Lumix Dmc-Fz35, 18x Optical Superzoom Digital Camera

Panasonic announced the new LUMIX DMC-FZ35, a digital camera featuring AVCHD Lite, High Definition (HD) video recording capability, combined with a powerful 27mm wide-angle, 18x optical zoom LEICA DC lens. A successor to the popular FZ28, the FZ35 packs enhanced creative features combined with the power to shoot HD videos, including motion zoom capabilities to take full advantage of the 18x zoom. The operational layout of the FZ35 includes a dedicated video record button, making it a true hybrid – a single model that performs seamlessly at capturing both still and motion images – while still providing smooth and easy operation in either mode.

“The LUMIX FZ35 is truly unique as it includes advanced features like HD video recording, but still resembles and functions like an intuitive point-and-shoot with the ability to capture beautiful photos and video,” said David Briganti, Senior Product Manager, Imaging, Panasonic Consumer Electronics Company. “This model’s versatility makes it a great choice for a new or advanced user who wants a hybrid device that shoots high-quality still and motion images.”

For users looking for increased creativity while shooting both video and still images, the LUMIX FZ35 delivers. New manual controls and creative options, include:

  • Creative Movie Mode – Allows the user to set the shutter speed and aperture manually to make even more impressive movies. Changing the shutter speed brings special effects to movies, which is especially suitable for shooting fast-moving subjects. The ability to control the aperture is convenient when there are several subjects at different distances.
  • My Color Mode – This special option gives free reign to the user’s creativity. The color, brightness and saturation parameters can be freely adjusted while seeing how the adjustments affect the picture, live on the monitor.
  • High Dynamic Mode – Helps to capture a scene with moderate exposure even though the scene may contain both bright and dark areas.

The 12.1 mega pixel-FZ35 features the upgraded POWER Optical Image Stabilizer (O.I.S.), which allows for double the repression power compared to the conventional image stabilization system, MEGA O.I.S., and ultra high-speed Auto Focus (AF) for capturing action scenes as they happen. Additionally, with the super-powerful 18x optical zoom lens, it is easy to capture subjects that are far away or take dramatic close-ups.

With the enhanced energy-efficient image processing LSI – the Venus Engine HD* – the FZ35 has an extended battery life of approximately 470 pictures, making it the ideal choice for active photo enthusiasts. As with all Panasonic LUMIX cameras, the FZ35 features Intelligent Auto (iA) Mode, a suite of intuitive technologies including Face Detection, Intelligent Scene Selector, Intelligent Exposure and Face Recognition. With the improved Face Recognition, the FZ35 recognizes up to three faces simultaneously while taking photos** and allows users to specify the age of the registered subject. When babies under 3 years-old are registered, the camera will automatically switch to Baby mode if the baby appears to be in the frame.

The LUMIX DMC-FZ35 will have a suggested retail price of $399.99 and will be available in September 2009 in black.

Panasonic Launches The New Lightest Full HD Camcorders, The HDC-SD10 and HDC-TM10

panasonic sd10 camcorder

Panasonic announced the release of two of the world’s lightest, High Definition (HD) camcorders – the HDC-SD10, which uses an SDHC/SD Memory Card as recording media, and the Twin Memory Type HDC-TM10, which records onto both an 8GB Built-in Memory and an SDHC/SD Memory Card. Each model weighs just 0.5 LB, yet its compact body design has a high-powered 16x optical zoom capabilities and advanced features to produce beautiful 1920 x 1080 Full-HD videos.

The 16x optical zoom of the HDC-SD10 and HDC-TM10 is supported by the Advanced O.I.S. (Optical Image Stabilizer) function – an essential element to achieve clear zooming, as it minimizes the hand-shake that often impairs video quality while zooming. Panasonic’s Advanced OIS detects and corrects for hand-shake around 4,000 times per second and works with the high-powered optical zoom to produce clear, stable zoom shots. The new Active mode also extends the hand-shake correction range to allow the shooting of clear, crisp images while walking or moving.

As with most Panasonic camcorders, the HDC-SD10 and HDC-TM10 both feature the iA (Intelligent Auto) function, which automatically sets the most suitable Scene mode according to shooting conditions. These include Advanced O.I.S., Face Detection, which adjusts the exposure so faces are captured perfectly; Intelligent Contrast Control, which helps ensure proper contrast; and Intelligent Scene Selector, which determines the shooting conditions and automatically selects the Scene setting that will provide optimal results. Both camcorders are also equipped with AF/AE Tracking (Auto Focus/Auto Exposure Tracking), which automatically tracks a moving subject for consistently beautiful images. This feature maintains the focus and exposure even if the subject moves or turns to one side.

Other features of the HDC-SD10 and HDC-TM10 include:

  • SDHC/SD Memory Card Recording – The SDHC/SD Memory Card not only brings significant advantages to smaller and lighter camcorders, but it also differs from a hard-disk drive in that it has no transport mechanism, making it highly shock-resistant and enabling faster recording starts.
  • Twin Memory Recording – Relay Recording (HDC-TM10 Only) – The HDC-TM10 records Full-HD images onto the built-in memory or an SDHC/SD Memory Card (optional), and features a Relay Recording function. When the built-in memory is full, this function automatically switches the recording media to the SDHC/SD Memory Card to provide uninterrupted recording. Video data that is recorded using both media types can be merged inside the camcorder and saved to an SDHC/SD Memory Card.
  • Touch Screen and Handy Function Buttons – Both models feature a touch screen that lets users operate a variety of functions by simply touching an icon displayed on the LCD. This allows intuitive operation without having to look away from the subject.
  • 1.9-sec Quick Power-On – The power turns on and off by opening and closing the LCD. This start-up allows users to save battery power by keeping the power turned off when the camcorder is not in use, while making sure that unexpected shooting opportunities are not lost. The power-saving Eco mode automatically turns the power off when the camcorder is not in use for five minutes.
  • Pre-Rec – To avoid missing critical shooting opportunities, when the Pre-Rec function is on, the camcorder continuously records three seconds of images into an internal buffer memory. When the Record button is actually pressed, the three seconds immediately prior are added to the beginning of the clip.
  • Auto Power LCD – This feature automatically adjusts the brightness of the LCD screen according to the shooting conditions.
  • Built-in Video Light and Flash – Both the HDC-SD10 and HDC-TM10 are equipped with a video light and flash for convenience when shooting in dimly lit places.
  • Highlight Playback – This function is for users who want to view recorded images quickly, as “highlights” can be created and played back according to a set time interval.
  • One-Touch Copy of Videos to DVD and Easy Playback with the BN1 DVD Burner – To avoid the two-step process previously required to save Full-HD videos from an SDHC/SD Memory Card or built-in memory onto a DVD for playback, the HDC-SD10 and HDC-TM10 feature a one-touch function that makes this process easier.

The HDC-SD10 and HDC-TM10 are both compatible with Panasonic’s VIERA Link to allow quick and easy viewing of Full-HD video content, as well as with the VIERA Image Viewer function on a VIERA HDTV. This allows users to play videos on a large screen by simply inserting a recorded SDHC/SD Memory Card into the SD Card slot of a Panasonic VIERA HDTV. It provides instant playback of video clips recorded in the AVCHD format in Full-HD quality. Similarly, video recordings can be easily played by using a Panasonic Blu-ray Disc player.

Price and availability:
The suggested retail prices of the HDC-SD10 and HDC-TM10 are $549.95 and $599.95 respectively. The TM10 will be available in black and silver models, while the SD10 in black only. All models will be available in September 2009.

New Pricing For Panasonic’s 103-inch Full HD Plasma Display

Panasonic announced that the critically-acclaimed, 103-inch Plasma Full High Definition 1080p Display –the world’s largest Plasma commercially available – will now be priced at $50,000. When it debuted in December 2006, the made-to-order HD Display was priced at $69,999.95.

With widespread acclaim for its size and picture quality, Panasonic’s 103-inch Plasma has become the industry’s leading high-impact, large-format display for a wide range of commercial and home theater applications — from digital signage and entertainment, to high-end home theater, command and control and higher education. Since its debut, more than 6,000 Panasonic 103-inch HD Displays have been installed worldwide, far exceeding initial expectations.

“The combination of advancements in Plasma production technology and the tremendous worldwide success of the Panasonic 103-inch Plasma HD Display over the last two plus years have enabled us to increase production as well as efficiencies, and thereby make it available to a wider range of customers at a lower price point,” said Andrew Nelkin, President of Panasonic Professional Display Company. “When our 103-inch Plasma first debuted, it was a made-to-order product. It soon became obvious that in ultra-large screen sizes, nothing comes close to the Panasonic 103-inch Plasma in delivering crisp, clear, blur-free images in 1080p High Definition. Demand for the 103 exceeded our initial expectations, and its popularity continues.”

The Panasonic 103-inch HD Plasma Display has been installed in a wide range of high-visibility commercial applications in the U.S. including:

  • NBC Network’s Sunday Night Football studio
  • NBC Network’s 2009 Beijing Summer Olympics studio
  • CBS Network’s The Early Show set
  • TNT Network’s NBA Playoffs studio
  • Sam’s Town Hotel & Gambling Hall (Las Vegas, NV)
  • Pechanga Resort and Casino (Temecula, CA)
  • The U.S. Patent & Trademark Office’s Inventors Hall of Fame (Alexandria, VA)
  • New York’s City Hall (New York, NY)
  • East Coast Malls (White Plains, NY and Jersey City, NJ)

Panasonic Announces Pricing For Lumix Gh1, The New Micro Four Thirds Digital Camera

Panasonic announced pricing for the highly-anticipated LUMIX DMC-GH1, the new Micro Four Thirds digital camera with Full-High Definition (HD) video recording ability, which will be available in early June for a suggested retail price of $1499.95. The LUMIX DMC-GH1 includes the LUMIX G VARIO 14-140mm/F4.0-5.8 ASPH/MEGA O.I.S. lens as part of the kit. The new lens, designed to support HD movie recording, features a silent motor and continuous auto focusing (AF) capability – a differentiator from traditional DSLRs.

In the U.S., the LUMIX GH1 will be available in black and has advanced photography features, such as the ability to record AVCHD 1080p/24p High Definition video, yet is easy enough for entry-level users to understand and take beautiful photos and videos. With Panasonic’s iA (Intelligent Auto) mode – a user-friendly setting made popular in the LUMIX line of digital point-and-shoot camera products, both entry-level and more experienced DSLR users can enjoy a complete suite of technologies that allow beautiful photo-taking and engage automatically – no setting adjustments needed.

For those looking for more creative control in their digital camera, the LUMIX GH1 can adjust shutter speed during motion recording, giving the videos a special look, particularly suitable for shooting fast-moving subjects. Also, the LUMIX GH1 allows users to control the aperture, which is convenient when there are several subjects at varying distances. By adjusting the aperture, the user can focus on the foreground and blur the background – or vice versa – even during video recording.

“Since redefining the traditional DSLR category last year with the LUMIX G1 – which eliminated the internal mirror and thus dramatically reduced size of the camera body and lenses – Panasonic has been working to expand its award-winning LUMIX G Micro Four Thirds System line. Panasonic wants to offer increasingly innovative products and features that make photography fun and easy,” said David Briganti, Senior Product Manager, Imaging, Panasonic Consumer Electronics Company. “The introduction of the LUMIX GH1, allows photographers of all levels to take superior quality photos and shoot HD video with a more compact, easy-to-use camera that provides increased creative capabilities.”

The LUMIX GH1 provides cutting-edge video recording features, including the ability to record high-resolution full HD (1920 x1080) video at 24 fps or smooth HD video (1280 x 720) at 60 fps using an AVCHD format (MPEG-4/H.264), which provides the important benefit of doubling the HD quality recording time compared with Motion JPEG. The LUMIX GH1 features a dedicated video record button on the back of the camera which lets users instantly start recording videos, even while shooting still photos – removing the fear of potentially missing a must-see video moment.

Panasonic Launches Two New Lenses Compatible With The New DMC-GH1 Digital Camera

Panasonic introduced two new lenses for its LUMIX G Micro System – the innovative digital interchangeable lens camera system – the LUMIX G VARIO HD 14-140mm/F4.0-5.8 ASPH./MEGA O.I.S. and the LUMIX G VARIO 7-14mm/F4.0 ASPH. Both lenses are compatible with the newly announced LUMIX DMC-GH1 digital camera, which can record High Definition (HD) AVCHD 1080/24p video, and its award-winning sister camera, the LUMIX DMC-G1 digital camera.

“Panasonic is excited and proud to expand our LUMIX G Micro System – with the addition of these two new Micro Four Thirds lenses, as well as the LUMIX DMC-GH1, which can record superb High Definition video, “said David Briganti, National Marketing Manager, Imaging, Panasonic Consumer Electronics Company. “We firmly believe that consumers of all skill levels can benefit from the advanced features we are able to pack into these new compact lenses and camera bodies.”

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The new LUMIX G VARIO HD 14-140mm/F4.0-5.8 ASPH./MEGA O.I.S., available as part of the kit with the DMC-GH1, or separately, incorporates an inner focus direct-drive linear motor for focusing. This allows fast and accurate contrast auto focus (AF) to operate smoothly and silently – a necessity for video recording. Adopting the Micro Four Thirds System standard, the new LUMIX G VARIO HD 14-140mm/F4.0-5.8 ASPH./MEGA O.I.S. offers a long zoom of 14-140mm (35mm camera equivalent: 28-280mm), suitable for a wide range of shooting situations – from scenery to portraits to telephoto shots – all possible with a compact and lightweight lens.

The LUMIX G VARIO HD 14-140mm/F4.0-5.8 ASPH./MEGA O.I.S. uses four aspherical lenses and two ED lenses to achieves dramatic downsizing – despite its powerful 10x optical zoom – and still minimizes distortion and chromatic aberration. Panasonic’s Mega O.I.S. (Optical Image Stabilization) is incorporated in the lens, making it easy to shoot clear shots even in telephoto shooting or in low-light situations – as this feature minimizes blur caused by hand shake.

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Panasonic’s other new lens, the ultra-wide-angle zoom interchangeable lens LUMIX G VARIO 7-14mm/F4.0 ASPH features an astonishingly wide-angle zoom range of 7-14mm (35mm camera equivalent; 14-28mm). Its compact and lightweight size makes it easy for users to carry while they are on the go. Taking advantage of its 114-degree wide-angle view, users can fit more subjects in a frame – even when the shooting distance is limited, for example, while shooting indoors. This expansive view gives users great flexibility and a rich perspective when shooting photos or video.

The high-performing, yet lightweight LUMIX G VARIO 7-14mm/F4.0 ASPH. achieves its compact size by incorporating two aspherical lenses and four ED lenses in a unit of 16 elements in 12 groups. The resolution of the images is high, even at its wide-end and features F4.0 brightness through its entire zoom range thanks to a large diameter glass-molded lens embedded within the body.

When both of these new lenses are mounted on the LUMIX DMC-GH1, users can take advantage of the advanced contrast AF system including Face Recognition, offering a variety of convenient and fun shooting. Seven aperture blades give the aperture a rounded shape that, when shooting at a larger aperture, produces an attractive smoothness in out-of-focus areas. Featuring highly-durable metal mounts, the new lenses use multicoated lens elements to reduce ghosting and flares, helping to deliver a positive user-experience – whether shooting HD videos or taking beautiful digital photos.

Panasonic Introduces Newest Digital Interchangeable Lens Camera, The DMC-GH1 With HD Recording Capability

Panasonic has introduced the DMC-GH1, the newest member of the company’s revolutionary LUMIX G Micro System – a new digital interchangeable lens camera system that delivers professional-level features and performance in a compact and easy-to-use camera body.


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LUMIX GH1

Compatible with the Micro Four Thirds System standard, the new LUMIX GH1 features advanced video photography functions, such as the ability to record High Definition (HD) AVCHD 1080p/24p video. In addition, the new LUMIX GH1 comes with a newly developed long-zoom interchangeable lens – the LUMIX G VARIO HD 14-140mm/F4.0-5.8 ASPH./MEGA O.I.S. This lens was specifically designed to support HD movie recording and features a silent motor and continuous auto focusing (AF) capability; two features which distinguish the LUMIX GH1 from DSLRs that offer HD video recording capabilities.

“Photographers of all levels – professionals, amateurs and beginners – will be stunned by the range of creative possibilities that the LUMIX GH1 creates in the world of high-quality photography and HD video. Users will be equally amazed by the camera’s easy-to-use design and small size,” said David Briganti, National Marketing Manager, Imaging, Panasonic Consumer Electronics Company. “Beyond its creative potential, the LUMIX GH1, a sister product to the award-winning LUMIX G1, is also innovative and differentiates itself from the pack by recording High Definition video with continuous AF, an indispensable feature for practical video recording.”

In late 2008, Panasonic redefined the traditional DSLR category with its launch of the Panasonic LUMIX G1 – a digital, interchangeable lens camera system that takes the radical step of eliminating the large, internal mirror structure that is currently contained in all traditional DSLR cameras. This innovation allows for dramatically smaller camera body and lens sizes and permits many new, advanced consumer features such as LUMIX G1 “Live View Finder”. With its 2008 launch, the LUMIX G1 achieved several honors, including:

– World’s first entry into the Micro Four Thirds Standard system camera segment
– World’s first interchangeable lens camera to offer colored body options to consumers
– Winner, 2008 Camera of the Year (Popular Photography & Imaging magazine)

The new LUMIX GH1 provides cutting-edge video recording features, including the ability to record high-resolution full HD (1920 x 1080) video at 24 fps or smooth HD video (1280 x 720) movie at 60 fps using an AVCHD format (MPEG-4/H.264). The AVCHD format provides the important benefit of doubling the HD quality recording time compared with Motion JPEG. The LUMIX GH1 hosts a dedicated video record button on the back of the camera which lets users instantly start recording videos, even while shooting still photos – removing the fear of potentially missing a must-see video moment. The LUMIX GH1 also records video in high-quality stereo sound via Dolby Digital Stereo Creator, the global standard of audio recording. An optional stereo microphone (DMW-MS1) is also available to achieve a more intensive sound recording experience. Finally, a convenient Wind Cut function is provided to help to block out distracting video background noise.

Like the LUMIX G1, the LUMIX GH1 features the Live View Finder system which enables something that simply is not possible with conventional DSLR cameras – the ability to preview the effects of camera settings (e.g., exposure, aperture, shutter speed) before taking the photo. This helps take the guesswork out of the camera setting process and helps users ensure that every photo they capture comes out exactly as they envisioned.

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LUMIX G VARIO HD 14-140mm Lens

The brilliant 1,440,000-dot equivalent Live View Finder system can also display information settings that a user can see without removing their eyes from the subject. Furthermore, a built-in eye sensor automatically switches on the viewfinder when the user looks into it, then switches it off and turns on the swivel 3.0-inch large 460,000-dot high-resolution LCD when the user looks away from the viewfinder. The 60-frames-per-second Live View is made possible by the Live MOS sensor, which takes real-time signals directly from the image sensor and sends them continuously to the LCD. Both the Live View Finder and LCD provide a 100% field of view – allowing the user to accurately frame and compose a shot from most any position.

The LUMIX GH1 kit lens – the LUMIX G VARIO HD 14-140mm/F4.0-5.8 ASPH./MEGA O.I.S. –provides a broad focal length range of 28-280mm (35mm camera equivalent) and supports continuous AF using the contrast AF system for both photo and movie capture. The low-noise lens design also seamlessly supports video recording by minimizing the mechanical sound generated by AF/AE actions.

At the core of the LUMIX GH1 lies a newly developed 12.1-megapixel high speed Live MOS sensor and Venus Engine HD, which features twin CPUs for outstanding processing capabilities. The Live MOS sensor is capable of high-speed readout over four channels to be compatible with full-HD movie recording. This sensor is also advantageous for photo recording with a high signal-to-noise ratio thanks to the new circuit structure that is unaffected by the noise generated in each of the circuits. This results in crisp photos – even those taken at high ISO levels. The multi-aspect type sensor allows users to take photos in 4:3, 3:2 or 16:9 aspect ratios with the same angle of view. The Venus Engine HD is also energy efficient, supporting long periods of AVCHD video recording on a single battery charge.

In addition to the digital camera’s HD video recording capability, the DMC-GH1 features the LUMIX Creative Movie mode which lets the user manually set the shutter speed and aperture, making their videos more creative and representative of their own personal video style preference. Changing the shutter speed gives the videos a special look, particularly suitable for shooting fast-moving subjects. Controlling the aperture is convenient when there are several subjects at varying distances, so the user can focus on the foreground and blur the background – or vice versa.

While the LUMIX DMC-GH1 has cutting-edge still image and video capture features, the LUMIX GH1 is also incredibly easy-to-use, thanks to Panasonic’s iA (Intelligent Auto) mode – a user-friendly setting made popular in the LUMIX line of digital point-and-shoot camera products. Panasonic’s iA mode is a suite of technologies which engage automatically (no settings needed). The latest addition to the iA suite of features is Face Recognition, a feature that directs the camera to prioritize focus and exposure on a specific face that that the user had previously registered in the camera. This invaluable function makes it especially easy to take sharp and beautifully exposed images of things the user values most in their photos – the user’s friends and family.

Panasonic’s iA mode offers other innovative features which help deliver consistently outstanding photos: O.I.S. (Optical Image Stabilization) to help reduce blurring from hand-shake; Intelligent ISO Control to help limit motion blur by adjusting the ISO sensitivity if the subject moves as the shot is taken; AF Tracking that lets the camera lock onto any subject and keep it in focus even if it moves; Intelligent Exposure which optimizes the exposure for each part of an image, preventing blocked shadows and blown highlights, and helps ensure that gradation and details are reproduced beautifully; and Intelligent Scene Selector which automatically detects the five most common shooting situations – Portrait, Night Portrait, Scenery, Night Scenery and Close-up – and switches to the appropriate Scene mode.

Best of all, the benefits of Panasonic’s iA mode extend to motion image recording on the DMC-GH1. For example, the LUMIX GH1 motion iA includes O.I.S. and Face Detection, which automatically detects a face in the frame and adjusts focus, exposure, contrast, and skin complexion. Intelligent Exposure continually checks the ambient light level and adjusts the exposure setting as conditions change to prevent blown highlights and blocked shadows. Intelligent Scene Selector automatically switches between Normal, Portrait, Close-up, Scenery, and Low Light modes according to the environment.

The Contrast AF system adopted by the LUMIX GH1 is accurate, easy-to-use and fast. Users can choose from a wide range of AF modes, including multiple-area AF with up to 23 focus areas, 1-area AF with a selectable focus area, Face Detection, and AF Tracking. To help keep the images free of spots from dust and particles, the Supersonic Wave Filter dust reduction system helps prevent foreign contaminants from adhering to the image sensor.

After users capture their images using the LUMIX GH1, it’s easy for them to enjoy their photos or HD videos immediately on a large-screen Panasonic VIERA high-definition television. All that is required is to remove the SD Memory Card from the LUMIX GH1 and insert it into the VIERA Image Viewer (SDHC/SD Memory Card slot) located in the VIERA HDTV or in the Panasonic Blu-ray disc player. Alternatively, an optional mini HDMI cable is available to output the images from the LUMIX GH1 directly to the Panasonic HDTV via VIERA Link. Then, using the VIERA HDTV’s remote control, users can take advantage of the LUMIX GH1’s advanced playback and slideshow features.

In addition to the new LUMIX G lenses, the DMC-GH1 and LUMIX G Micro System is compatible with any interchangeable lens that complies with the Four Thirds standard. This gives users access to the entire range of Four Thirds lenses. Additional Micro Four Thirds lenses will be announced in the future, giving users a large, diverse line of high-performance lenses to add to their photographic toolboxes. With the LUMIX G Micro System and the growing assortment of lenses becoming available, the creative possibilities are endless.

The LUMIX DMC-GH1 is a system camera with a wide variety of options to choose from to match a wide range of shooting situations and styles. Accessories compatible with the LUMIX G Micro System include: External Flash: DMW-FL220(GN22) / DMW-FL360(GN36) / DMW-FL500(GN50); PL Filter: DMW-LPL62; ND Filter: DMW-LND62 (New); MC Protector: DMW-LMCH62; Mount Adapter: DMW-MA1; Stereo Microphone: DMW-MS1 (New); Battery Pack: DMW-BLB13; DC Cable: DMW-DCC3; Soft Cases: DMW-CG1, DMW-CG2 (New); Soft Bag: DMW-BAG1; Shoulder Strap (Stylish) DMW-SSTG1-A/C/R/K(New); Shoulder Strap (Woven) DMW-SSTG2-W; Shoulder Strap (Leather) DMW-SSTG3-T; Remote Shutter: DMW-RSL1.

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