Apple’s much-anticipated iPad goes on sale

Apple Inc. began selling its much-anticipated iPad on Saturday, drawing eager customers intent on being among the first owners of a tablet-style device that the company is hoping to convince more people they actually need.

Some of these initial iPad buyers were drawn by the ability to read electronic books, watch video and run a myriad of useful or fun applications, including Scrabble.

Ray Majewski came to an Apple Store in Freehold with his 10-year-old daughter, Julia, partly as a reward for getting straight A’s in school. He decided on an iPad over Amazon.com Inc.’s Kindle electronic-book reader.

“I like the electronic books, and my daughter is really getting into them as well,” Majewski said. “I was thinking of getting a Kindle but then said to myself, `Why not get an iPad because I can get so much more from that than just reading books.'”

The iPad is essentially a much larger version of Apple’s popular iPhone, without the calling capabilities. The new device is a half-inch thick, weighs 1.5 pounds and has a touch screen that measures 9.7 inches on the diagonal — nearly three times the iPhone’s. Also like the iPhone, it has no physical keyboard, but sports an accelerometer, which lets gamers tilt the device to control what’s happening on the screen.

For now, Apple is selling versions of the iPad that can only connect to the Internet using Wi-Fi. Those models start at $499. Versions that also have a cellular data connection will be available by the end of the month. They will cost $130 more, with the most expensive at $829.

Scores of people lined up outside many Apple Stores and Best Buy outlets well before the iPads went on sale. Apple’s store on New York’s Fifth Avenue had a party-like atmosphere, with employees cheering and clapping as customers entered and left.

Although Apple is adept at generating frenetic buzz for not-yet-released products, it may have to work extra hard once the initial iPad excitement settles. Many companies have tried to sell tablet computers before, but none have caught on with mainstream consumers.

Apple will need to persuade people who may already have smart phones, laptops, set-top boxes and home broadband connections to buy yet another Internet-capable device with many of the same functions

To read more visit Yahoo..

Apple iPad: A Heat Seeking Missile Aimed at Netbooks

Apple (AAPL) has unveiled its iPad tablet and almost instantly the debate began: Is this device a computer or a mobile device? Is it an e-reader or light laptop? Where does the iPad fit? Is this tablet really different? Apple likes those questions since the iPad is one device aimed at two markets—e-readers and netbooks.

apple-ipad

Simply put, boxing the iPad into a strict definition just doesn’t work. In some respects, netbooks and e-readers are designed for the same tasks: Reading, web content and light use. Apple CEO Steve Jobs appears to be targeting both with the iPad.

Consider Jobs’ unveiling on Wednesday (Techmeme):

Jobs said the iPad is “more intimate than a laptop and more capable than a smartphone.”

Sounds like a netbook rival. But then Jobs uncorks the Amazon… More

Apple’s Holiday Discounted Sale

Apple’s Holiday Discounted Sale
MacMall Holiday Sale! Mac, iPods, Consumer Electronics and more!
This Time they are giving away lot of discounts and mail in rebate, don’t miss the oppertunity to buy one form MacMall store. It’s including following discounted items from Apple:
160GB iPod classic, 5th Gen iPod nano, Apple 13.3″ MacBook, Apple 13.3″ MacBook Air, Apple 15.4″ MacBook Pro, Apple 17″ MacBook Pro, Apple 21.5″ iMac, Apple 27″ iMac, apple holiday sale, apple ipod touch, Apple Mac mini, Apple Mac Pro One, Discounts and mail in rebate, iTunes Gift Cards, MacMall Holiday Sale

To find out details of discounts and mail in rebate, follow this link: http://www.lakho.com/2009/12/02/macmall-holiday-sale-discounts-and-mail-in-rebate/

Or Search Their Product from following Form:

Apple Introduces Apple TV 3.0 Software With Redesigned User Interface

Apple Introduces Apple TV 3.0 Software With Redesigned User Interface
Enjoy iTunes Extras, iTunes LP & Genius Mixes on Your HD TV

Apple® introduced new Apple TV® 3.0 software featuring a redesigned main menu that makes navigating your favorite content simpler and faster, and makes enjoying the largest selection of on-demand HD movie rentals and purchases, HD TV shows, music and podcasts from the iTunes® Store even better on your TV. You can now enjoy iTunes Extras and iTunes LP in stunning fullscreen with your Apple TV, as well as listen to Genius Mixes and Internet radio through your home theater system. The new Apple TV software is available immediately free of charge to existing Apple TV owners, and Apple TV with 160GB capacity is available for just $229.

“The new software for Apple TV features a simpler and faster interface that gives you instant access to your favorite content,” said Eddy Cue, Apple’s vice president of Internet Services. “HD movies and HD TV shows from iTunes have been a huge hit with Apple TV customers, and with Apple TV 3.0 they get great new features including iTunes Extras, Genius Mixes and Internet radio.”

The redesigned main menu on Apple TV gives you instant access to your favorite content. Recently rented or purchased movies, as well as other content including TV shows, music, podcasts, photos and YouTube, are accessible directly from the new main menu. The new software also allows Apple TV users to enjoy stunning fullscreen iTunes Extras and iTunes LP, including great new movie titles such as “Star Trek” or classics like “The Wizard of Oz” and albums such as Taylor Swift’s “Fearless (Platinum Edition)” and Jack Johnson’s “En Concert.” iTunes Extras gives movie fans great additional content such as deleted scenes, interviews and interactive galleries. iTunes LP is the next evolution of the music album, delivering a rich, immersive experience for select albums on the iTunes Store by combining beautiful design with expanded visual features like live performance videos, lyrics, artwork, liner notes, interviews, photos, album credits and more.

Now Apple TV users can enjoy Genius Mixes through their home theater system and listen to up to 12 endless mixes of songs that go great together, automatically generated from their iTunes library. Customers can also enjoy Internet radio, allowing them to browse and listen to thousands of Internet radio stations, as well as tag favorite stations to listen to later. Apple TV’s support of HD photos is enhanced with iPhoto Events, which simplifies finding your favorite photos on Apple TV, as well as iPhoto® Faces, which gives access to photos organized by people identified in iPhoto.

Apple TV users have direct access to a catalog of over 8,000 Hollywood films on iTunes including over 2,000 in stunning HD video available for rent or purchase. Users can also choose from a selection of 11 million songs, 10,000 music videos and over 50,000 TV episodes to purchase directly from their Apple TV or browse and enjoy the iTunes Store podcast directory of over 175,000 free video and audio podcasts. Purchases downloaded to Apple TV are automatically synced back to iTunes on the user’s computer for enjoyment on their Mac® or PC or all current generation iPods or iPhones.* iPod touch® or iPhone® users can download the free Remote app from the App Store to control their Apple TV with a simple tap or flick of the finger.

Pricing & Availability
The new Apple TV software is available as a free automatic download to all Apple TV customers. The 160GB Apple TV is available from the Apple Store® (www.apple.com), Apple’s retail stores and Apple Authorized Resellers for a suggested retail price of $229 (US). Apple TV requires an 802.11b/g/n wireless network or 10/100 Base-T Ethernet networking, a broadband Internet connection and a high definition widescreen TV. Video availability varies by country.

Apple TV easily connects to a broad range of widescreen TVs and home theater systems and comes standard with HDMI, component video, analog and optical audio ports. Using high-speed Wi-Fi, Apple TV automatically plays your iTunes content without setup or management.

Apple Unveils New iMac With 21.5 and 27-inch Displays

Apple Unveils New iMac With 21.5 and 27-inch Displays
Features LED-Backlit Displays, Available Quad-Core Processors & the New Wireless Magic Mouse
(Source: Apple)

Apple®  unveiled an all new iMac® line featuring brilliant LED-backlit 21.5 and 27-inch widescreen displays in a new edge-to-edge glass design and seamless all aluminum enclosure. The new iMac line, starting at $1,199, is the fastest ever with Intel Core 2 Duo processors starting at 3.06 GHz, and Core i5 and i7 quad-core processors for up to twice the performance.* Every new iMac ships with a wireless keyboard and the all new wireless Magic Mouse, the world’s first mouse with Multi-Touch™ technology pioneered by Apple on the iPhone®, iPod touch® and Mac® notebook trackpad.

“The iMac is widely praised as the best desktop computer in the world and today we are making it even better,” said Philip Schiller, Apple’s senior vice president of Worldwide Product Marketing. “With brilliant LED displays and the revolutionary Magic Mouse, the new iMac delivers an amazing desktop experience that we think customers will love.”

The new iMac features stunning LED-backlit displays with a 16:9 aspect ratio, ideal for watching high definition movies and TV shows from iTunes®, or editing and watching your own videos or photos using iLife®. The new 21.5-inch iMac features a high resolution 1920-by-1080 pixel display. The 27-inch iMac features a beautiful 2560-by-1440 pixel display that offers 60 percent more pixels than the previous 24-inch model. Both 21.5 and 27-inch displays use IPS technology to deliver consistent color across an ultra wide 178 degree viewing angle.

The iMac comes standard with a wireless keyboard and the new Magic Mouse featuring Apple’s revolutionary Multi-Touch technology. Instead of needing mechanical buttons, scroll wheels or scroll balls, the entire top of the Magic Mouse is a seamless Multi-Touch surface. Using intuitive gestures, a user can easily scroll through long documents, pan across large images or swipe to move forward or backward through a collection of web pages or photos. The Magic Mouse can be configured as either a single button or two button mouse, according to the user’s preference. The wireless keyboard and Magic Mouse work seamlessly with the iMac’s built-in Bluetooth capabilities to provide a clean, cable-free desk top.

The iMac features improved graphics across the line with NVIDIA GeForce 9400M integrated graphics or ATI Radeon HD 4670 discrete graphics in the 21.5-inch model, and ATI Radeon HD 4670 discrete graphics or ATI Radeon HD 4850 discrete graphics in the 27-inch model. The new iMac line now also features 4GB of 1066 MHz DDR3 memory and capacity up to 16GB across four SO-DIMM slots. Every iMac features a built-in iSight® video camera, mic and stereo speakers integrated into the thin aluminum and glass design. iMac includes built-in AirPort Extreme® 802.11n Wi-Fi networking, Bluetooth 2.1+EDR, Gigabit Ethernet, a total of four USB 2.0 ports, one FireWire® 800 port and a new built-in SD card slot.

Apple today also announced that the Mac mini, the world’s most energy efficient desktop,** is now faster, offers more storage and comes standard with double the memory. Starting at $599, the entry level Mac mini features a faster 2.26 GHz Intel Core 2 Duo processor and 2GB of DDR3 1066 MHz memory, a 160GB hard drive, five USB 2.0 ports, FireWire 800, NVIDIA GeForce 9400M integrated graphics and a SuperDrive®. The $799 Mac mini features a 2.53 GHz Intel Core 2 Duo processor, 4GB of memory and a larger 320GB hard drive. Apple now offers a $999 Mac mini that is specially configured with Mac OS® X Snow Leopard® Server. Mac mini with Snow Leopard Server features two 500GB hard drives for a total of 1TB of server storage in the tiny 6.5-inch square by 2-inch tall Mac mini enclosure.

Continuing Apple’s commitment to the environment, both iMac and Mac mini extend their leadership in green design. iMac and Mac mini meet the new, more stringent Energy Star 5.0 requirements and achieve EPEAT Gold status.*** The new iMac now features LED-backlit displays that are mercury-free and made with arsenic-free glass. Both iMac and Mac mini use PVC-free internal components and cables, contain no brominated flame retardants, use highly recyclable materials, and feature material-efficient system and packaging designs.

Every Mac comes with Mac OS X Snow Leopard, the world’s most advanced operating system, and iLife, Apple’s innovative suite of applications for managing photos, making movies and creating and learning to play music. Snow Leopard builds on a decade of OS X innovation and success with hundreds of refinements, new core technologies and out of the box support for Microsoft Exchange. iLife features iPhoto®, to easily organize and manage photos; iMovie® with powerful easy-to-use new features such as Precision Editor, video stabilization and advanced drag and drop; and GarageBand® which introduces a whole new way to help you learn to play piano and guitar.

Pricing & Availability
The new 3.06 GHz Intel Core 2 Duo iMac and Mac mini lines are now shipping and available through the Apple Store® (www.apple.com), Apple’s retail stores and Apple Authorized Resellers. The Intel Core i5 and i7 quad-core iMacs are available for order and will begin shipping this November. Mac mini with Mac OS X Snow Leopard Server is available from the Apple Store and Apple’s retail stores.

The new 21.5-inch 3.06 GHz iMac, for a suggested retail price of $1,199 (US), includes:

21.5-inch 1920 x 1080 LED-backlit display;
3.06 GHz Intel Core 2 Duo processor with 3MB shared L2 cache;
4GB 1066 MHz DDR3 SDRAM expandable to 16GB;
NVIDIA GeForce 9400M integrated graphics;
500GB Serial ATA hard drive running at 7200 rpm;
a slot-load 8x SuperDrive with double-layer support (DVD±R DL/DVD±RW/CD-RW);
Mini DisplayPort for video output (adapters sold separately);
built-in AirPort Extreme 802.11n wireless networking and Bluetooth 2.1+EDR;
built-in iSight video camera;
Gigabit Ethernet port;
four USB 2.0 ports;
one FireWire 800 port;
SD card slot;
built-in stereo speakers and microphone; and
Wireless Apple Keyboard, Magic Mouse.

The new 21.5-inch 3.06 GHz iMac, for a suggested retail price of $1,499 (US), includes:

21.5-inch 1920 x 1080 LED-backlit display;
3.06 GHz Intel Core 2 Duo processor with 3MB shared L2 cache;
4GB 1066 MHz DDR3 SDRAM expandable to 16GB;
ATI Radeon HD 4670 discrete graphics; with 256MB GDDR3;
1TB Serial ATA hard drive running at 7200 rpm;
a slot-load 8x SuperDrive with double-layer support (DVD±R DL/DVD±RW/CD-RW);
Mini DisplayPort for video output (adapters sold separately);
built-in AirPort Extreme 802.11n wireless networking and Bluetooth 2.1+EDR;
built-in iSight video camera;
Gigabit Ethernet port;
four USB 2.0 ports;
one FireWire 800 port;
SD card slot;
built-in stereo speakers and microphone; and
Wireless Apple Keyboard, Magic Mouse.

The new 27-inch 3.06 GHz iMac, for a suggested retail price of $1,699 (US), includes:

27-inch 2560 x 1440 LED-backlit display;
3.06 GHz Intel Core 2 Duo processor with 3MB shared L2 cache;
4GB 1066 MHz DDR3 SDRAM expandable to 16GB;
ATI Radeon HD 4670 discrete graphics; with 256MB GDDR3;
1TB Serial ATA hard drive running at 7200 rpm;
a slot-load 8x SuperDrive with double-layer support (DVD±R DL/DVD±RW/CD-RW);
Mini DisplayPort for video input and output (adapters sold separately);
built-in AirPort Extreme 802.11n wireless networking and Bluetooth 2.1+EDR;
built-in iSight video camera;
Gigabit Ethernet port;
four USB 2.0 ports;
one FireWire 800 port;
SD card slot;
built-in stereo speakers and microphone; and
Wireless Apple Keyboard, Magic Mouse.

The new 27-inch 2.66 GHz Core i5 iMac, for a suggested retail price of $1,999 (US), includes:

27-inch 2560 x 1440 LED-backlit display;
2.66 GHz Intel Core i5 quad-core processor with 8MB shared L3 cache;
4GB 1066 MHz DDR3 SDRAM expandable to 16GB;
ATI Radeon HD 4850 discrete graphics; with 512MB GDDR3;
1TB Serial ATA hard drive running at 7200 rpm;
a slot-load 8x SuperDrive with double-layer support (DVD±R DL/DVD±RW/CD-RW);
Mini DisplayPort for video input and output (adapters sold separately);
built-in AirPort Extreme 802.11n wireless networking and Bluetooth 2.1+EDR;
built-in iSight video camera;
Gigabit Ethernet port;
four USB 2.0 ports;
one FireWire 800 port;
SD card slot;
built-in stereo speakers and microphone; and
Wireless Apple Keyboard, Magic Mouse.

Build-to-order options for the 27-inch Core i5 quad-core iMac include a 2.8 GHz Intel Core i7 quad-core processor.

MacBook With LED-Backlit Display Multi-Touch Trackpad Built-in Seven-Hour Battery

Apple Updates MacBook With LED-Backlit Display, Multi-Touch Trackpad & Built-in Seven-Hour Battery (Source: Apple)

Apple® updated its popular MacBook® with a new, durable polycarbonate unibody design featuring a brilliant LED-backlit display, a glass Multi-Touch™ trackpad and Apple’s innovative built-in battery for up to seven hours of battery life. Inheriting technology and design features from the MacBook Pro line, the new MacBook is an ideal consumer notebook for students and new Mac® users, and is available for $999.

“The new MacBook includes many of the great features found on the innovative MacBook Pro, such as an LED-backlit display, glass Multi-Touch trackpad and built-in long-life battery,” said Philip Schiller, Apple’s senior vice president of Worldwide Product Marketing. “With the only lineup of notebooks all featuring unibody enclosures, LED-backlit displays and long-life battery technology, there’s never been a better time to switch to a Mac.”

The new MacBook features a unibody, polycarbonate enclosure that makes it lighter and more durable. The new design includes a unique non-skid bottom surface and at just 4.7 pounds, the sleek MacBook slides easily into a backpack or briefcase. MacBook comes standard with a bright, LED-backlit display with the same wide-angle viewing technology used in the MacBook Pro line. The new MacBook has a 2.26 GHz Intel Core 2 Duo processor, 2GB RAM, a 250GB hard drive, and powerful NVIDIA GeForce 9400M integrated graphics.

The new MacBook includes Apple’s innovative built-in notebook battery for up to seven hours of wireless productivity on a single charge, and up to 1,000 recharges.* At nearly three times the lifespan of conventional notebook batteries, Apple’s built-in battery results in fewer depleted batteries and less waste. Depleted batteries can be replaced for $129, which includes installation and environmentally responsible disposal of your old battery.

The energy-efficient MacBook joins the industry’s greenest lineup of notebooks, with every Mac notebook achieving EPEAT Gold** status and meeting Energy Star 5.0 requirements. The entire Mac notebook line now comes standard with energy efficient LED-backlit displays that are mercury-free and made with arsenic-free glass. Mac notebooks contain no brominated flame retardants, use internal cables and components that are PVC-free and are constructed of recyclable materials.

Every Mac comes with Mac OS® X Snow Leopard®, the world’s most advanced operating system, and iLife®, Apple’s innovative suite of applications for managing photos, making movies and creating and learning to play music. Snow Leopard builds on a decade of OS X innovation and success with hundreds of refinements, new core technologies and out of the box support for Microsoft Exchange. iLife features iPhoto®, to easily organize and manage photos; iMovie® with powerful easy-to-use new features such as Precision Editor, video stabilization and advanced drag and drop; and GarageBand® which introduces a whole new way to help you learn to play piano and guitar.

Pricing & Availability
The new MacBook is available immediately through the Apple Store® (www.apple.com), Apple’s retail stores and Apple Authorized Resellers.

The new MacBook, for a suggested retail price of $999 (US), includes:

13.3-inch widescreen LED-backlit 1280 x 800 glossy display;
2.26 GHz Intel Core 2 Duo with 3MB shared L2 cache;
1066 MHz front-side bus;
2GB 1066 MHz DDR3 SDRAM, expandable to 4GB;
NVIDIA GeForce 9400M integrated graphics;
250 GB serial ATA hard drive running at 5400 rpm, with Sudden Motion Sensor;
a slot-load 8X SuperDrive® with double-layer support (DVD±R DL/DVD±RW/CD-RW);
Mini DisplayPort for video output (adapters sold separately);
built-in AirPort Extreme® 802.11n wireless networking and Bluetooth 2.1+EDR;
Gigabit Ethernet port;
built-in iSight® video camera;
two USB 2.0 ports;
one audio line in/out port, supporting optical digital out and analog in/out;
glass Multi-Touch trackpad;
built-in, 60WHr lithium polymer battery; and
60 Watt MagSafe® Power Adapter.

Build-to-order options for the MacBook include the ability to upgrade to 4GB 1066 MHz DDR3 SDRAM, or 320GB 5400 rpm, 500GB 5400 rpm hard drive, Mini DisplayPort to DVI Adapter, Mini DisplayPort to Dual-Link DVI Adapter (for 30-inch DVI display), Mini DisplayPort to VGA Adapter, Apple MagSafe Airline Adapter and the AppleCare Protection Plan.

*A properly maintained MacBook battery is designed to retain 80 percent or more of its original capacity during a lifespan of up to 1,000 recharge cycles. Battery life and charge cycles vary by use and settings. For more information visit www.apple.com/macbook/features.html.

4th Quarter: Most Profitable Quarter Ever Record Mac and iPhone Sales

Apple Reports Fourth Quarter Results (Source: Apple)
Most Profitable Quarter Ever; Record Mac and iPhone Sales

Apple announced financial results for its fiscal 2009 fourth quarter ended September 26, 2009. The Company posted revenue of $9.87 billion and a net quarterly profit of $1.67 billion, or $1.82 per diluted share. These results compare to revenue of $7.9 billion and net quarterly profit of $1.14 billion, or $1.26 per diluted share, in the year-ago quarter. Gross margin was 36.6 percent, up from 34.7 percent in the year-ago quarter. International sales accounted for 46 percent of the quarter’s revenue.

In accordance with the subscription accounting treatment required by GAAP, the Company recognizes revenue and cost of goods sold for iPhone™ and Apple TV® over their estimated economic lives. Adjusting GAAP sales and product costs to eliminate the impact of subscription accounting, the corresponding non-GAAP measures* for the quarter are $12.25 billion of “Adjusted Sales” and $2.85 billion of “Adjusted Net Income.”

Apple sold 3.05 million Macintosh® computers during the quarter, representing a 17 percent unit increase over the year-ago quarter. The Company sold 10.2 million iPods during the quarter, representing an eight percent unit decline from the year-ago quarter. Apple sold 7.4 million iPhones in the quarter, representing seven percent unit growth over the year-ago quarter.

“We are thrilled to have sold more Macs and iPhones than in any previous quarter,” said Steve Jobs, Apple’s CEO. “We’ve got a very strong lineup for the holiday season and some really great new products in the pipeline for 2010.”

“We are delighted with our September quarter and fiscal 2009 results,” said Peter Oppenheimer, Apple’s CFO. “For the full year, we grew revenue by 12 percent and net income by 18 percent in extraordinarily challenging times. Looking ahead to the first fiscal quarter of 2010, we expect revenue in the range of about $11.3 billion to $11.6 billion and we expect diluted earnings per share in the range of about $1.70 to $1.78.”

Apple will provide live streaming of its Q4 2009 financial results conference call utilizing QuickTime®, Apple’s standards-based technology for live and on-demand audio and video streaming. The live webcast will begin at 2:00 p.m. PDT on October 19, 2009 at www.apple.com/quicktime/qtv/earningsq409/ and will also be available for replay for approximately two weeks thereafter.

*Non-GAAP Financial Measures

During fiscal 2007, the Company began selling iPhone and Apple TV. Because the Company may provide unspecified features and additional software products to iPhone and Apple TV customers in the future free of charge, in accordance with GAAP, specifically FASB ASC 985-605, formerly known as AICPA SOP 97-2, the Company recognizes revenue and cost of goods sold for these products on a straight-line basis over their economic lives, with any loss recognized at the time of sale. Currently, the economic lives of these products are estimated to be 24 months. This accounting treatment, referred to as subscription accounting, results in the deferral of almost all of the revenue and cost of goods sold during the quarter in which the products are sold to the customer. Other costs related to these products, including costs for engineering, sales, marketing and warranty, are expensed as incurred. Further, the costs to develop any future unspecified features and additional software products that may eventually be provided to customers also are expensed as incurred. In contrast, the Company generally recognizes revenue and cost of goods sold for its other products, such as Macs and iPods, at the time of sale, as the Company does not provide future unspecified features or additional software products to those customers free of charge.

In July 2008, the Company began selling iPhone 3G, the second-generation iPhone, and at that time significantly expanded distribution by establishing carrier relationships in over 70 countries. Unit sales of iPhone 3G have been significantly greater than sales of the first-generation iPhone. During the first quarter of iPhone 3G availability ended September 27, 2008, 6.9 million units were sold, exceeding the 6.1 million first-generation iPhone units sold in the prior five quarters combined.

In June 2009, the Company began selling iPhone 3GS, the third-generation iPhone. Unit sales of iPhones continued to be significant in the quarter ended September 26, 2009, with 7.4 million iPhones sold. As a result, the amount of revenue and product cost related to those iPhone sales that the Company deferred for recognition in future periods under subscription accounting was substantial. While the GAAP results provide significant insight into the Company’s operations and financial position, management continues to supplement its analysis of the business using financial measures that look at the total sales, related product costs and resulting income for iPhones and Apple TVs sold to customers during the period. The presentation at the end of this press release includes the following non-GAAP measures: “Adjusted Sales,” “Adjusted Cost of Sales,” “Adjusted Gross Margin,” “Adjusted Operating Margin,” “Adjusted Net Income” and “Adjusted Diluted Earnings per Share.” These financial measures are not consistent with GAAP because they do not reflect the deferral of revenue and product costs for recognition in later periods. The above-mentioned non-GAAP measures are generated by adjusting the related GAAP measures solely to reverse the effect of subscription accounting. The Company uses these financial measures, along with other measures discussed below, to provide additional insight into current operating and business trends not readily apparent from the GAAP results.

Management uses Adjusted Sales to evaluate the Company’s growth rate, revenue mix and performance relative to competitors. Given the impact of iPhone unit sales during the quarter ended September 26, 2009, Adjusted Sales provides a meaningful measurement of the Company’s growth by reflecting amounts generally due to Apple at the time of sale related to products sold within the period. Further, eliminating the effects of deferred revenue (current sales deferred to future periods and prior sales being recognized currently) provides more transparency into the Company’s underlying sales trends. Management uses the non-GAAP measures of “Adjusted Cost of Sales,” “Adjusted Gross Margin” and “Adjusted Operating Margin” to measure the Company’s operating performance based on current period iPhone and Apple TV sales and to facilitate ongoing operating decisions. Additionally, because the Company recognizes engineering, sales, and marketing expenses as incurred, including expenses related to iPhone and Apple TV, management uses Adjusted Sales to evaluate returns on those costs, to manage year-over-year operating expense growth, and to budget future expenses. Furthermore, because they are considered meaningful indicators of current business performance, the non-GAAP measures “Adjusted Sales” and “Adjusted Operating Margin” are metrics that factor into the determination of management compensation beginning in fiscal year 2009. Finally, management uses the non-GAAP measures of “Adjusted Net Income” and “Adjusted Diluted Earnings per Share” to measure the Company’s operating performance based on current period iPhone and Apple TV sales, to facilitate ongoing operating decisions, and compare performance relative to competitors.

Management believes that these non-GAAP financial measures, when taken together with the corresponding consolidated GAAP measures and related segment information, provide incremental insight into the underlying factors and trends affecting both the Company’s performance and its cash generating potential. Management believes these non-GAAP measures increase the transparency of the Company’s current results and enable investors to more fully understand trends in its current and future performance.

Cautions on Use of Non-GAAP Measures

As noted previously, these non-GAAP financial measures are not consistent with GAAP because they do not reflect the deferral of revenue and product costs for recognition in later periods. These non-GAAP financial measures do not adjust for the costs associated with the Company’s intention to provide unspecified new features and software to purchasers of iPhone and Apple TV products. These costs are expensed as incurred under GAAP’s subscription accounting model, and are not adjusted in these non-GAAP financial measures. As such, these non-GAAP financial measures are not intended to reflect in a given period all of the costs of sales made in that period. Rather, the non-GAAP financial measures presented below are intended for the limited purpose of presenting performance measures that include the total sales, related product costs, and resulting income for iPhones and Apple TVs in the period those products are sold to customers.

Management believes investors will benefit from greater transparency in referring to these non-GAAP financial measures when assessing the Company’s operating results, as well as when forecasting and analyzing future periods. However, management recognizes that:

these non-GAAP financial measures are limited in their usefulness and should be considered only as a supplement to the Company’s GAAP financial measures;
these non-GAAP financial measures should not be considered in isolation from, or as a substitute for, the Company’s GAAP financial measures;
these non-GAAP financial measures should not be considered to be superior to the Company’s GAAP financial measures; and
these non-GAAP financial measures were not prepared in accordance with GAAP and investors should not assume that the non-GAAP financial measures presented in this earnings release were prepared under a comprehensive set of rules or principles.

Further, these non-GAAP financial measures may be unique to the Company, as they may be different from non-GAAP financial measures used by other companies. As such, this presentation of non-GAAP financial measures may not enhance the comparability of the Company’s results to the results of other companies.

A reconciliation of each non-GAAP financial measure to the most directly comparable GAAP financial measure or measures appears at the end of this press release.

This press release contains forward-looking statements including without limitation those about the Company’s estimated revenue and earnings per share. These statements involve risks and uncertainties, and actual results may differ. Risks and uncertainties include without limitation the effect of competitive and economic factors, and the Company’s reaction to those factors, on consumer and business buying decisions with respect to the Company’s products; continued competitive pressures in the marketplace; the ability of the Company to deliver to the marketplace and stimulate customer demand for new programs, products, and technological innovations on a timely basis; the effect that product transitions, changes in product pricing or mix, and/or increases in component costs could have on the Company’s gross margin; the inventory risk associated with the Company’s need to order or commit to order product components in advance of customer orders; the continued availability on acceptable terms, or at all, of certain components and services essential to the Company’s business currently obtained by the Company from sole or limited sources; the effect that the Company’s dependency on manufacturing and logistics services provided by third parties may have on the quality, quantity or cost of products manufactured or services rendered; the Company’s reliance on the availability of third-party digital content and applications; the potential impact of a finding that the Company has infringed on the intellectual property rights of others; the Company’s dependency on the performance of distributors and other resellers of the Company’s products; the effect that product and service quality problems could have on the Company’s sales and operating profits; the Company’s reliance on sole service providers for iPhone in certain countries; the continued service and availability of key executives and employees; war, terrorism, public health issues, and other circumstances that could disrupt supply, delivery, or demand of products; potential litigation from the matters investigated by the special committee of the board of directors and the restatement of the Company’s consolidated financial statements; and unfavorable results of other legal proceedings.

More information on potential factors that could affect the Company’s financial results is included from time to time in the Company’s public reports filed with the SEC, including the Company’s Form 10-K for the fiscal year ended September 27, 2008, its Forms 10-Q for the quarters ended December 27, 2008, March 28, 2009 and June 27, 2009, and its Form 10-K for the fiscal year ended September 26, 2009 to be filed with the SEC. The Company assumes no obligation to update any forward-looking statements or information, which speak as of their respective dates.

Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Today, Apple continues to lead the industry in innovation with its award-winning computers, OS X operating system and iLife and professional applications. Apple is also spearheading the digital media revolution with its iPod portable music and video players and iTunes online store, and has entered the mobile phone market with its revolutionary iPhone.

The ultimate all-in-one Now with the ultimate display by Apple

The ultimate all-in-one. Now with the ultimate display

new imac

Big, beautiful displays.
21.5-inch and 27-inch displays.

The new iMac has come a long way from the first 15-inch iMac. Take one look and you’ll see just how far. A 21.5-inch or 27-inch display with edge-to-edge glass covers nearly the entire front of the enclosure. When all you see is the display, nothing gets between you and what’s onscreen. Movies, TV shows, websites, photos — everything looks stunning on the new 16:9 widescreen iMac display.

LED backlighting.
When a display has more pixels, you need to push more light through them to achieve the best picture possible. LED backlighting in the new iMac does exactly that, with remarkable brightness and efficiency. Because the LED backlight doesn’t take up much space, the iMac enclosure stays thin — even with all the high-performance components inside.

 

Higher resolution.
The new 21.5-inch iMac features 1920-by-1080 HD resolution. Apple engineers could simply have stretched that resolution up and out for the 27-inch iMac. Instead, they took the display well beyond HD with 2560-by-1440 resolution. That’s 78 percent more pixels than the 21.5-inch iMac.

IPS technology.
The iMac display is designed to look great from almost any angle. A technology called in-plane switching (IPS) makes this possible. Whether you’re sitting in front of the display or standing off to the side, you’ll get a perfect picture with superb color consistency and no loss of detail.

All-in-one simplicity.

Evolution of iMac.
It was a great idea then, and it’s a great idea now. The all-in-one design of the first flat-panel iMac cleaned up the desktop. It put everything you need — display, processor, graphics card, hard drive, optical drive, memory, and more — inside one simple enclosure. New technology inside and out makes the new iMac a worthy addition to the all-in-one dynasty.

Seamless enclosure.
While you’ll find a collection of ports on the back of iMac, you won’t find much else. A seamless, precision-forged enclosure makes the back one continuous aluminum surface. And there’s only one cord: the power cord.

Cool, quiet components.
The wider iMac display allows more room to separate the two hottest components, the CPU and the GPU. This keeps things cool inside the iMac enclosure. Apple engineers also implemented an intelligent control system that monitors temperatures and delivers just the right amount of airflow to critical components. And the three fans inside iMac have been tuned to be ultraquiet. The result of all this tinkering with heat and sound? A system that operates at 18 decibels when idle — so quiet, you hardly know it’s on

Source: Apple

Apple introduces Magic Mouse

apple magic mouse 1

It began with iPhone. Then came iPod touch. Then MacBook Pro. Intuitive, smart, dynamic. Multi-Touch technology introduced a remarkably better way to interact with your portable devices — all using gestures. Now they’ve reached another milestone by bringing gestures to the desktop with a mouse that’s unlike anything ever before. It’s called Magic Mouse. It’s the world’s first Multi-Touch mouse. And while it comes standard with every new iMac, you can also add it to any Bluetooth-enabled Mac for a Multi-Touch makeover.

Seamless Multi-Touch Surface
Magic Mouse — with its low-profile design and seamless top shell — is so sleek and dramatically different, it brings a whole new feel to the way you get around on your Mac. You can’t help but marvel at its smooth, buttonless appearance. Then you touch it and instantly appreciate how good it feels in your hand. But it’s when you start using Magic Mouse that everything comes together.

The Multi-Touch area covers the top surface of Magic Mouse, and the mouse itself is the button. Scroll in any direction with one finger, swipe through web pages and photos with two, and click and double-click anywhere. Inside Magic Mouse is a chip that tells it exactly what you want to do. Which means Magic Mouse won’t confuse a scroll with a swipe. It even knows when you’re just resting your hand on it.

Apple introduces Magic Mouse 2

Laser-Tracking Engine
Magic Mouse uses powerful laser tracking that’s far more sensitive and responsive on more surfaces than traditional optical tracking. That means it tracks with precision on nearly every surface — whether it’s a table at your favorite cafe or the desk in your home office — without the need for a mousepad.

Wireless

Magic Mouse connects wirelessly to your Mac via Bluetooth, so there’s no wire or separate adapter to worry about. Pair Magic Mouse with your Bluetooth-enabled Mac and enjoy a reliable and secure connection up to 33 feet away. When you combine Magic Mouse with the Apple Wireless Keyboard, you create a workspace free of annoying cables.

And because Magic Mouse is wireless, it can venture beyond the confines of your desk. A quick flick of the on/off switch helps conserve battery power while Magic Mouse is tucked in your bag. Even when it’s on, Magic Mouse manages power efficiently, by detecting periods of inactivity automatically.

wireless

 

Source: Apple

Introducing completely redesigned macbook

Durable unibody enclosure.

Durable unibody enclosure

A mere 1.08 inches thin and even lighter at 4.7 pounds,1 the sleek new MacBook cuts a slim profile on any desk (or in any backpack or briefcase). It features a new seamless, more durable unibody enclosure with rounded contours that make it easy to pick up and slide into and out of your bag. And it’s made of rugged polycarbonate that withstands the rough and tumble of everyday life — at school, at work, or while traveling. Even the bottom of the new MacBook feels different. Covering its entire surface is a nonslip material that keeps your MacBook right where you put it, whether on a desk, table, or airplane tray.

Unibody design
The breakthrough unibody design of the MacBook Pro comes to MacBook.

quality screen time

Quality screen time.
MacBook now features an LED-backlit 13.3-inch glossy widescreen display for an even more spectacular viewing experience. Documents, videos, photos, and games look incredibly sharp and detailed. The LED backlighting delivers stunning colors and instant full-screen brightness the moment you open the lid. And its 1280-by-800 pixel resolution offers an outstanding balance of luminous color and easy readability in a perfectly portable size.
Spacious glass Multi-Touch trackpad.

The new MacBook Multi-Touch trackpad has no button because it is the button. That means there’s plenty of room to move your fingers around, and you can click anywhere — left, right, center, and everywhere in between. The trackpad features a silky smooth glass surface that feels great to the fingertips. Use it to perform familiar functions such as right-click or two-finger scroll as well as Multi-Touch gestures: pinch to increase font size in a document, rotate your fingers to reorient photos, swipe to navigate through web pages, and more.

A comfortable keyboard your fingers will love.
MacBook portability doesn’t happen at the expense of key features. The keyboard is full size, with keys that are curved to contain your fingers and highly responsive to your touch. Its low-profile design integrates perfectly into the unibody enclosure, so you’ll get a comfortable experience whether you’re typing a quick email or writing a lengthy research report. The keyboard also gives you one-touch access to music and video controls and Mac OS X features such as Dashboard and Exposé.

Spacious glass Multi-Touch trackpad

Magnetic latch
Because the latch has no moving parts to snag, jam, or break, even opening and closing your MacBook is a pleasure.

Easy access to connections and ports.
The connections and ports on MacBook — MagSafe power, Gigabit Ethernet, Mini DisplayPort, USB, and audio in/out — are all smartly integrated on the same side of the notebook. So your cables stay neatly organized, and connecting and disconnecting your devices is easy and convenient.

Easy access to connections and ports

MagSafe Power Adapter
The power cord is held in place magnetically, so if someone should trip over it, the cable disconnects harmlessly and your MacBook safely stays put.

Bottom caseInterior view

design_bottom_

Clean, simple interior design.
MacBook is as well designed on the inside as on the outside. Turn it over and you’ll notice a seamless, sturdy, single-piece bottom case with no battery compartment. That’s because the lithium-polymer battery in the new MacBook is strategically built right into the enclosure. In addition to providing extra overall durability, this integrated design eliminates the space-consuming parts required by a removable battery. This allows more room for a larger-capacity battery that can run up to 7 hours on a single charge2 — all in an enclosure that is just as thin and even lighter. When you remove the bottom case, you’ll discover a clean, simple interior layout that makes it easy to add more memory or a larger hard drive.

The longest-lasting MacBook battery ever.
Up to 7 hours per charge, up to 1000 recharges.
Now take MacBook with you everywhere without worrying about plugging in or even carrying your power adapter. Its built-in lithium-polymer battery lasts up to 7 hours on a single charge,1 which makes it perfect for long flights, all-day workshops, and marathon study sessions. Thanks to its advanced battery chemistry and charging technology, the MacBook battery can be recharged up to 1000 times — good for about five years of typical usage — and lasts nearly three times the lifespan of typical notebook batteries.2 That makes for less waste. And that, in turn, makes for one environmentally friendly battery.

More room to navigate,
more ways to interact.

The first thing you might notice — or not notice — about the new MacBook Multi-Touch trackpad is the button. The entire trackpad is the button, so you can click anywhere on the touch-friendly glass surface. Not having a separate button also makes for a larger trackpad surface, giving your fingers more room to move, click, and gesture. And because the trackpad supports Multi-Touch gestures, you can use one or more fingers to interact with your documents, images, and applications with gestures such as two-finger scroll, pinch, swipe, and rotate. If you come from a right-click world, you can configure a right-click area on the trackpad or simply press with two fingers.

Action hero.
With MacBook, you get an amazing consumer-level graphics experience that’s great for popular 3D games like Spore, Call of Duty, and Sims 3. The NVIDIA GeForce 9400M graphics processor provides an outstanding everyday graphics experience with up to a 5x performance boost.3 Based on an advanced architecture, NVIDIA graphics deliver smooth, responsive gameplay, so you can immerse yourself in game worlds that come to life with rich color, fine detail, and fluid motion — all without sacrificing battery life.

Productivity expert.
With a fast 2.26GHz Intel Core 2 Duo processor, MacBook breezes through everyday tasks such as emailing, web browsing, and working with documents, spreadsheets, and presentations in iWork or Microsoft Office for Mac (sold separately). It also provides plenty of horsepower for more processor-intensive activities such as retouching a photo in iPhoto, editing an iMovie project, and composing a new song using GarageBand, so you can make the most of the included iLife suite of applications. It even runs Microsoft Windows at native speeds. Better still, MacBook comes standard with 2GB of memory (with support for up to 4GB), so you can run multiple applications smoothly and efficiently

Personal librarian.
Music, photos, and movies — not to mention your documents and other files — start adding up. That’s why MacBook offers plenty of storage space. It includes a large 250GB hard drive with options up to a voluminous 500GB, so you can take it all with you.

Built-in iSight camera.
Cleverly integrated — almost hidden — at the top of the MacBook display is an iSight camera that takes photos and shoots video. Use it with the built-in microphone and the included iChat software, so you can be anywhere without actually being there. Video chat with up to three of your friends, share a video with your mom, or give a presentation to a client.5 Use your iSight with Photo Booth to take quick pictures and add fun photo effects. Or use it with QuickTime X to record a video and share it to iTunes, MobileMe, or YouTube with just a click. Best of all, there’s no need to waste valuable primping time installing software or configuring the camera. Like everything Mac, iSight just works, right out of the box

Source: Apple

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