ReSource Group to Represent VIZIO in Canada

ReSource Group Canada has announced that it recently concluded an agreement with Vizio, Inc. to represent Vizio in Canada. Based in Irvine, CA, Vizio offers a broad range of LCD televisions (both CCFL- and LED-illuminated), as well as other CE products, such as Blu-ray players.

According to iSuppli Corporation, a California-based market-research company, Vizio shipped more LCD televisions in the U.S. during 2009 than any other vendor. At CES, John Schindler, VP of New Product Development for Vizio, told Marketnews that the company plans to make a major push into Canada during 2010.

ReSource Group says its is preparing programs and marketing initiatives to expand distribution and bring Vizio products to the Canadian consumer, in partnership with Vizio.

“We are honoured by the appointment to represent Vizio in Canada,” said Claus K. Lenk, president of ReSource Group Canada in a prepared statement. “We are very truly impressed with Vizio management and their commitment to the Canadian marketplace