Sales of the Samsung “Star” Mobile Phone Surpass 10 Million Units at Record Speed

Sales of the Samsung “Star” Mobile Phone Surpass 10 Million Units at Record Speed
Mass-market appeal of touch-screen device signals evolution in mobile industry

Samsung Star S5230 Preston  S5600

Samsung Electronics Co. Ltd., a leading mobile phone provider, announced that sales of the Samsung Star, its hugely popular touch-screen mobile phone, have surpassed 10 million units, just six months after its release. The Star (model number S5230), launched in May, reached this sales milestone faster than any other mobile phone in Samsung’s history.

By becoming the sixth Samsung mobile phone to sell 10 million units earlier this month, the Star eclipsed the record of the E250, a classic slider, which took 10 months from its release in November 2006 to reach the 10 million unit landmark.

The Star hit the 5-million unit mark in just four months, selling 700,000 units in May and 900,000 units in June, before jumping to 1.6 million and 1.7 million units in July and August respectively. Monthly sales surpassed 2 million units in September and October, as the touch-screen device continued to generate buzz in the global market.

Across Europe, where it was first launched, the Star has sold 5 million units in total.The model has also sold strongly in Latin America (1.6 million), the Commonwealth of Independent States (900,000) and China (800,000). Most notably, the Star has topped the bestseller lists in the United Kingdom, Italy and the Netherlands.

“We’ve entered an era where full touch-screen mobiles are mainstream devices, and we are very pleased with the broad popularity of the Samsung Star,” said Young-hee Lee, Vice President of Marketing, Mobile Communications Division, Samsung Electronics. “Samsung is aiming to take the lead in the global touch-screen mobile market with our diverse product line up and customized, unique marketing approach.”

Created for the next-generation of mobile users with its stylish design and powerful multimedia features, the Star has been promoted through global marketing programs tailored to each region and country. Samsung has held experiential Mobile Live events in across Europe, Central and South America, the Middle East and Africa, the CIS and in Southeast Asia.

Samsung’s 10-million Seller Club

The Star has reached the 10-million unit sales mark faster than any mobile in Samsung’s history, eclipsing the E250. The first Samsung mobile phone to reach 10 million in sales was the clamshell T-100, reaching the milestone 18 months after its release in April 2002. Other Samsung models that have reached 10 million units in sales include the E700, D500 and the J700.

Model Launch Date Reached 10 million units
SGH-T100 April 2002 Sept. 2003 (18 months)
SGH-E700 Aug. 2003 Sept. 2004 (14 months)
SGH-D500 Dec. 2004 April 2006 (15 months)
Nov. 2006 Sept. 2007 (10 months)
J700 Feb. 2008 Jan. 2009 (11 months)
S5230 (The Star) May 2009 Nov. 2009 (6 months)

About the Samsung Star (S5230)

The Samsung Star comes with the latest multimedia features in a slim and compact body that measures a mere 11.9 mm. Adopting a 3.0-inch WQVGA full-touch screen and Samsung’s TouchWiz User Interface with Mobile Widgets, the phone enables its users to access features easily and intuitively. Using “Photo Contact,” users can call a contact by simply touching an appointed image.

The S5230 boasts a 3.2 mega-pixel camera featuring SmileShot and video recording supporting QVGA at 15fps. It supports multi-format and DNSe for ease of use and enhanced sound quality. The phone also features music recognition using Shazam’s “Find Music” service. To allow users to store diverse multimedia content, the S5230 has 50MB of internal memory with an external memory slot for microSD cards up to 8GB.

Samsung Star users can enjoy full Internet browsing, with an accelerometer sensor allowing the onscreen image to automatically adjust as you rotate the phone. For convenience, the phone also supports an onscreen QWERTY keyboard, “Smart Unlock” and handwriting features.

Samsung Star (S5230) Product Specifications

Network EDGE/GPRS Quad Band (850 / 900 / 1800 / 1900MHz)
Display 3.0” 262K WQVGA LCD (240×400)
Camera 3.2 Megapixel CMOS (Smile Shot)
Video H.263 / H.264 / MPEG4 / WMV(v9) / Video recording supporting QVGA@15fps
Audio FM Radio with RDS, DNSe
MP3, AAC, AAC+, WMA, eAAC+, WMA(v9), AMR, MIDI, SP-MIDI, i-melody, WAV
Value-added Features Music Recognition / SNS / Photo Contact / Smart unlock / Wide Idle screen / Handwriting

TouchWiz UI with Mobile Widget
Google Search / Google email / Full Internet browsing / Online Widget
Various full embedded games
Connectivity Bluetooth v2.1 / USB 2.0 FS
Memory Internal Memory 50 MB + External Memory slot: microSD (up to 8GB)
Size 104 x 53 x 11.9 mm
Size 1000 mAh

About Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2008 consolidated sales of US$96 billion. Employing approximately 164,600 people in 179 offices across 61 countries, the company consists of two business units: Digital Media & Communications and Device Solutions. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit