Sony Ericsson introduces a world first – the Motion Activated Headphones MH907

Sony Ericsson introduces a world first – the Motion Activated Headphones MH907 Escape the ordinary – listen to your favourite music and receive calls without touching a button with the Motion Activated Headphones MH907.

Sony Ericsson  unveils the world’s first ever motion activated headphones that sense the user. The clever MH907 headphones mean users simply plug in two earphones to start listening to music and pause by removing one earbud. To start listening again simply plug it back in. Do exactly the same to answer and end calls – simple as 1,2,3!

Sony Ericsson’s SensMe™ Control technology responds without a single press of a button, and with a Clear Audio experience users encounter superior sound on the move and enjoy their favourite music as it’s meant to be heard.

Sony Ericsson has created a humorous quirky film to demonstrate the product’s unique technology. Partnering with internationally renowned animator Kristofer Ström, the short film debuting today shows a cartoon character riding the bus and switching effortlessly between phone calls and listening to his favourite music. To see the film visit: www.sonyericsson.com/putyourearsincontrol

“With the MH907 consumers can pocket their phone but still stay connected all day, every day by simply plugging in or removing their earbuds – there is no need for a remote control or any buttons.” said Jacob Sten, Senior Vice President, SEMC Accessories. “At Sony Ericsson we think it is very important to listen to what our customer needs and introducing the world’s first ever motion activated headphones highlights our commitment to offer our customers a complete Communications Entertainment experience. The MH907 supports our realigned brand strategy, which aims to build a fun, playful and inclusive interaction with consumers.”

For further information visit: http://www.sonyericsson.com/putyourearsincontrol

The Sony Ericsson Motion Activated Headphones MH907 at a glance

Design
Colours: Yellow/White and Titan Chrome
Size: 164cm long
Weight: 25.32g

Compatibility
Most Sony Ericsson phones with a fast port connector
Please check compatibility at www.sonyericsson.com

Legal

1) Facts and features may vary depending on local variant.

2) Talk and standby times are affected by network preferences, type of SIM card, connected accessories and various activities e.g. games. Kit contents and colour options may differ from market to market. The full range of accessories may not be available in every market.

© Sony Ericsson Mobile Communications AB, 2009.

Sony Ericsson is a top, global industry player with sales of around 97 million phones in 2008. Diversity is one of the core strengths of the company, with operations in over 80 countries including manufacturing in China and R&D sites in China, Europe, India, Japan and North America. Sony Ericsson was established as a 50:50 joint venture by Sony and Ericsson in October 2001, with global corporate functions located in London