SANYO Introduces C- and D-sized ‘eneloop’ Batteries and Universal Charger

Tokyo, August 8, 2008 – SANYO Electric Co., Ltd. (SANYO) announces today new additions to the ‘eneloop universe’ products:
C- and D-size ‘eneloop’ batteries and a Universal Charger, to be sold in Japan starting from September 12, 2008.

These much-awaited C- and D-size ‘eneloop’ batteries expand the line-up of eneloop, which currently includes AA- and AAA-sizes, with the AA-size eneloop able to be used with adapters (spacers) for conversion to C- and D-sizes. ‘eneloop’ batteries combine the benefits of dry cell batteries by coming pre-charged*1 with the economic and environmental benefits of rechargeable batteries, as it is rechargeable up to 1,000 times*2. With the new C- and D-size eneloop, SANYO provides an increase in capacity and longer power supply for C- and D-sized eneloop of 1.6 times and 3 times (respectively) compared to AA eneloop and ‘spacers’.

The announced ‘Universal Charger’ can charge all ‘eneloop’ battery sizes from the smallest, AAA, to the largest, D. With advanced charging technology including voltage monitoring to prevent overcharging, the Universal Charger also has LED lights to indicate charge status.

Main Features: C- and D-size ‘eneloop’

* Provide longer power supply with increased capacity for the C- and D-size eneloop batteries, about1.6 times and 3 times respectively compared with AA-size eneloop and spacers
* Equipped with an overheating protection function for safe and reliable use
* Exterior tube is antibacterial*4, designed to suit a wide range of consumer and commercial needs

Main Features: Universal Charger

* Charge ‘eneloop’ of all sizes, from the smallest, AAA, to largest, D, with a single charger
* Voltage of each battery is monitored and controlled by a built-in microcomputer to prevent overcharging
* 8 separate LED status light displays battery charge state for confirmation at a glance

Main Features: C- and D-size ‘eneloop’

1. Provide longer power supply with increased capacity for the C- and D-size eneloop batteries, about 1.6 times and 3 times respectively compared with AA-size eneloop and spacers

- Change from AA-sized eneloop used with spacers to actual C- and D-size eneloop
- Increases storage capacity, translating to longer supply of power battery/spacer combination
- Capacity for D-size increased approximately 3 times, capacity for C-size increased by 1.6 times

2. Equipped with an overheating protection function for safe and reliable use

- To protect against overheating, an ‘Overheating prevention function*5’ with a built-in current protection device (a Positive Temperature Coefficient (PTC) device*6) has been adopted
- New function designed to protect against abnormal heating and electrolyte leakage
- Designed to meet needs with high reliability for devices ranging from children’s toys to commercial applications

3. Exterior tube is antibacterial*4, designed to suit a wide range of domestic and commercial needs

- Exterior tube encasing the battery cell is antibacterial*4, offering sanitation and cleanliness to eneloop’s economic and environmental benefits
- In addition to the new batteries, the previous AA - and AAA-sized eneloop have also been updated
- New exterior makes battery suitable for standard consumer applications as well as offices and commercial situations where handled by multiple people

Main Features: ‘Universal Charger’

1. Charge ‘eneloop’ of all sizes, from the smallest, AAA, to largest, D, with a single charger

- Built-in four (4) total C- and D-size eneloop charging slots, as well as four (4) 2 -pocket AA- and AAA-size (paired) eneloop charging slots
- Simultaneously charge up to 4 C- or D-sized eneloop in the upper four slots and up to 8 AA- or AAA-sized eneloop in the lower slots
- Charges AA- and AAA-size eneloop up to twice as fast*7
- The positive terminal is easily adjustable to switch between C- and D-size eneloop, as well as AA- and AAA-size eneloop
- Mix and match sizes for simultaneous charging
- Comes with cover to protect for foreign objects disrupting the charging batteries

2. Voltage of each battery is monitored and controlled by a built-in microcomputer to prevent overcharging.

- Adopts SANYO’s time-proven rapid charger ‘peak-cut method’ to control charging
- System allows the voltage change of each battery to be individually monitored, halting charging as peak voltage is detected (when fully charged)
- Designed to prevent batteries from being overcharged or damaged by charging

3. 8 separate LED status light displays battery charge state for confirmation at a glance

- Charger equipped with 8 lamps (or one for each charging slot)
- Lamps display charge status in red and blue
- Easy to see LED lamps, confirm charge state in a glance

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SANYO to Build New Optical Pickup Company in Vietnam

Tokyo, August 8, 2008—SANYO Electric Co., Ltd. (SANYO) announces that it has obtained the official approval of the Bac Giang People’s Committee to establish a new optical pickup manufacturing and distribution company in the Bac Giang Province in Vietnam for its optical pickup products, one of the major products in its electric device business. The deal for the land was closed August 6th with local authorities. The construction of the new factory is scheduled to start in September 2008, and is expected to be finished in April 2009.

SANYO, in addition to the current optical pickups production in Japan, China and Indonesia, has decided to commence production in Vietnam with the aim to expand production at ideal and suitable locations on a global scale. With the growth of the developing markets such as China and with the widespread use of next generation DVDs, SANYO will gear up to expand market share in the ever-growing optical pickup business.

New Company Outline

Company name: Sanyo-HQ Device Vietnam Co., Ltd.
Representative: Tetsuo Watanabe (president)
Date of establishment: July 7, 2008
Location: Quang Chau Industrial Park, Viet Yen、 Bac Giang Province, Vietnam
No. of Employees: Approx. 12,000 (estimation for fiscal year 2012)
Capital: 10 million US dollars
(100% subsidiary of Shenzhen Sanyo Huaqiang Optical Technology Co., Ltd.)
Area: Site area: approx. 140,000 m2
Factory floor area: approx. 33,000 m2 (Primary facility for construction)
Business Contents: Manufacture and distribution of optical pickups and related mechanisms
Business Scale: 300 million US dollars (estimation for fiscal year 2012)

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SANYO Electric Co., Ltd. (SANYO) announces that it has completed construction of the Shiga Plant at its Shiga facilities

SANYO Electric Co., Ltd. (SANYO) announces that it has completed construction of the Shiga Plant at its Shiga facilities (Ohtsu City, Shiga Prefecture) which was constructed for the assembly of HIT solar cell modules as part of continuing plans to expand and develop its Solar business.

The Shiga Plant will have an initial production capacity of 40 MW, and SANYO will consider expanding the production capacity of the factory upon further review of market trends and demand.

SANYO currently produces HIT solar cells at two factories, a t the Nishikinohama Factory (Kaizuka City, Osaka) and Shimane SANYO Electric Co. (Unnan City, Shimane Prefecture). The modules, or panels, are then assembled at two domestic facilities (Nishikinohama Factory and the Tokyo Plant) and two overseas facilities (Hungary and Monterrey (Mexico) Factories). With the new operation at the Shiga Plant which will be one of the major bases for module production, SANYO will respond to domestic market demands, including increases in demand in the future.

Outline of the Solar Business Shiga Factory

Factory address: 1-1-1, Seta, Ohtsu City, Shiga Prefecture
Building area: 7000m2 (new factory area)
Production capacity: Annual capacity of 40MW (FY2008)
Investment amount: Approx. 2 billion yen
Ancillary facilities: Solar power generation system 50kW

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Seiko Epson Imaging Devices Corporation today announced the development of a 4-inch high-resolution (LTPS) TFT LCD featuring Photo Fine Premia

Seiko Epson Imaging Devices Corporation today announced the development of a 4-inch high-resolution low-temperature polysilicon (LTPS) TFT LCD featuring Photo Fine Premia* technology, which boasts both a wide viewing angle and a wide color range. The display produces beautiful images even when viewed from an angle of 80 degrees from the top, bottom, left, or right and covers 94% of the Adobe(R) RGB color gamut. The new display is featured in the P-6000/7000 photo viewers to be released worldwide in early September 2008 by Seiko Epson Corporation (”Epson”).

The dramatic growth in the digital SLR camera market, which expanded by 142% in fiscal 2007, and the popularity of mobile phones with built-in digital TV receivers and other advanced video capabilities have raised demand for high-value-added displays. Consumers have begun to favor products that enable them to not only store their digital photos, but also share and enjoy them with others, such as digital photo frames and photo viewers. The latter have been a particular focus of attention in recent years. Whereas most photo viewers previously offered only the self-contained functions of checking, saving, and carrying around photos taken by the user, consumers are now seeking models with the ability to share works and zoom in on particular areas of interest.

Photo Fine Premia was developed to meet the demand for displays that enable users to enjoy high-resolution still and moving images with their friends and family anytime, anywhere. Photo Fine Premia combines Epson Imaging Device’s Photo Fine Vistarich wide viewing angle technology and Photo Fine Chromarich wide color gamut technology to give users the ability to enjoy color-rich still and moving images from any angle.

The Photo Fine Premia technology in this 4-inch LTPS LCD was developed for the P-6000/P-7000 photo viewers to be launched by Epson. In the future, Epson Imaging Devices intends to broaden the application of this new technology to various fields, including displays for satellite navigation, rear-seat entertainment, and other in-car systems; for digital still cameras; and for digital-TV-compatible multi-functional mobile phones and devices.

Epson Imaging Devices will continue to develop clear, high-resolution displays that can be used anytime, anywhere as it strives to be the number one manufacturer of small and medium-sized LCDs.

*Photo Fine is the name of the high-resolution displays developed by Epson. Photo Fine Premia is a premium technology that combines Photo Fine Vistarich wide viewing angle technology and Photo Fine Chromarich wide color gamut technology developed by Epson Imaging Devices.

Product specifications

Screen size: 10.2 cm / 4.03 inches
Pixels: 640 x R-YG-B-EG x 480 dot VGA 4Color Filter (Red, Yellow Green, Blue, Emerald Green)
Type: Low-temperature polysilicon TFT (LTPS)
Viewing angle: 160 degrees
Display mode: Photo Fine Vistarich, transmissive
Pixel pitch: Approx. 200 ppi
No. of colors: Approx. 16,770k
Other features: Back light: White LED Featuring Photo Fine Premia

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Seiko Epson Develops High-Resolution 3D LCD

Seiko Epson Corporation (”Epson”) has developed a high-resolution (equivalent to QVGA) autostereoscopic 3D liquid-crystal display that affords extra freedom of viewing position compared to conventional 3D displays, without the need for special glasses.

Demand is on the rise in the movie and gaming industries for 3D images that provide a different level of excitement from that offered by two-dimensional images. Conventional 3D displays are not up to the task due to their limited viewing zone and low resolution. Epson’s newly developed 3D display addresses these problems with a lenticular lens*1 optimally designed for a view width*2 of 31 to 32.5 mm. The development prototype presents sharp, vivid 3D images over a wider viewing zone than was previously possible. While 3D displays have often traded off resolution for enhanced 3D effects, Epson has successfully improved the perceived image quality by using “step 3D pixel array” technology.

To further popularize 3D displays and 3D content, Epson will promote the optimized 31-32.5 mm view width as an industry standard. Epson sees 3D displays that render scenes in sharp, vivid color as the next-generation of highly realistic displays and is working on proposals for delivering compelling entertainment to customers.

Technology features

[Optimized view width]

(1) Smooth 3D images

Epson’s 3D display is a multiview system. Multiview systems are generally acknowledged to provide superior 3D image reproduction because the image that is visible changes along with the observer’s vantage point relative to the screen. To heighten the illusion of depth in stereoscopic 3D images, design engineers can increase the number of views so that the image can be viewed from various head positions. The problem, however, is that increasing the number of views has led to a loss of resolution per view, since only so many pixels can be placed on a liquid crystal display.

Conventional multiview displays commonly employ lenticular lenses designed for a view width of 62 to 65 mm, a distance equal to the separation between the eyes of an average person. Epson, bucking the conventional industry wisdom that held the best view width to be the distance between the eyes, designed its system based on a view width of 31-32.5 mm. With a view width half that of conventional designs, combined with optimizations to prevent loss of resolution and add 3D information, Epson has succeeded in developing a display that offers smooth, high-quality 3D images.

(2) Wide viewing zone

Images on ordinary 3D displays designed with a view width of 62 to 65 mm can appear incorrect and be uncomfortable unless viewed head-on from a certain distance, since the eyes can detect a 2D image in portions of the display. The optimized view width on Epson’s display reduces the appearance of visible 2D images and enables natural-looking 3D images to be viewed from a wider viewing zone.
[Step 3D pixel array technology]

To address the problem of resolution loss on multiview displays, Epson uses an image processing technology called “step 3D pixel array” that takes into account the sensitivity of the human eye to resolution loss in the horizontal direction. By minimizing pixel horizontal resolution degradation, Epson has improved perceived image quality to provide viewers with sharper, more vivid 3D images.

Main specifications

Display method 32.5 mm view width; 8 views
(lenticular lens)
Pixels per view
(3D pixels)
384 x 256 (equivalent to QVGA)
Best viewing distance 450 mm
3D viewing angle ±12.5° (to right and left)
Screen size 2.57 inch (diagonal)
Panel pixels 1024 x 768 (equivalent to XGA)
Display type Low-temperature polysilicon TFT LCD

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Lenovo Introduces New Desktop PC the ThinkCentre A62

RESEARCH TRIANGLE PARK, NC – August 28, 2008: Lenovo today announced the ThinkCentre A62, one of the most cost effective and stable ThinkCentre PCs ever. The A62 is among the most environmentally friendly desktops on the market, and comes with such features as Dash 1.1, a highly touted remote management system and Express Repair, which allows the system to rapidly fix many system corruptions. ThinkCentre A62 is Lenovo’s latest PC offering in a summer 2008 blitz aimed at helping businesses with cost effective computing solutions.

“IT departments, especially in the business world, don’t like change,” said Dilip Bhatia, executive director, global desktop marketing, Lenovo. “The new ThinkCentre A62 was built to provide business customers with longer PC buying cycles. It combines top-notch performance, manageability and environmental responsibility in a high value machine.”
The ThinkCentre A62 desktop comes equipped with:

15 months stability - Lenovo is committed to providing stability to the business community by deploying AMD’s stable, business class CPU.
Dash 1.1[1]- An optional, cost effective and easy-to-use tool that allows the user to remotely manage, boot, audit and update the system.
Lenovo ThinkVantage Technologies - A comprehensive set of productivity and manageability tools that lowers the total cost of ownership, and frees up IT staff to focus on more critical IT issues.
Express Repair- A TVT component that can fix many system corruptions in less than three minutes without disturbing data or applications.
Environmental certifications - The system is GREENGUARD and EPEAT Gold certified, ENERGY STAR 4.0 rated, and as an option has the computer industry’s only “green” fingerprint keyboard[2] made of 35 percent post consumer recycled material.
Reduced energy costs - The A62 uses up to 40 percent less electricity than its ThinkCentre predecessor due to the efficiency of the new AMD 15w CPU – Athlon 2650e, which is available on select models.[3]

“The Lenovo ThinkCentre A62 desktop is based on AMD Business Class technology to enable the performance needed by organizations to meet real world productivity needs while keeping energy consumption in check,” said Greg White, corporate vice president desktop and embedded division, AMD.

On select models, graphics performance is enhanced by DirectX10 Onboard, along with optional support for DisplayPort[4]. The A62 is backed by Lenovo’s award-winning service and support, with a base one or three year warranty depending on the model purchased.

Pricing and Availability:
The ThinkCentre A62, starting at $399, is available in September 2008.

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Lenovo Develops Ultra-Thin, Ultra-Light ThinkPad X300 Notebook PC Family

RESEARCH TRIANGLE PARK, NC – August 18, 2008: Lenovo today announced the ThinkPad X301 notebook PC, taking the thinnest and lightest full-function notebook in its class1, to new heights in performance. Like its predecessor, the industry-acclaimed ThinkPad X300 notebook, the ThinkPad X301 notebook offers cutting-edge features and technologies in a thin and light form starting at less than three pounds and one-inch thin. The notebook offers even greater storage capacity with choices of either 64 GB or new 128 GB solid state drive storage available in September. The ThinkPad X301 notebook provides on average nearly 20 percent better performance over the ThinkPad X300 notebook due to the latest DDR3 memory and the latest Intel® Core 2 Duo ultra low volt processor2.

“Lenovo continues to push the technology envelope by giving road warriors the latest enhancements in solid state drive storage and digital display technologies with the new ThinkPad X301 notebook PC,” said Sam Dusi, vice president, worldwide notebook product marketing, Lenovo. “This announcement extends our commitment to blending ultraportability and functionality, and equipping today’s business users with the most advanced, highest-performing computing tools.”

New support for DisplayPort makes viewing high definition content easy and ideal for models with the ultra-thin DVD burner. With support for both DisplayPort and VGA, users can even watch high definition content on multiple displays. Designed for maximum options for wireless connectivity, the ThinkPad X301 notebook offers models with high-speed mobile broadband3 and WiFi3 to connect wirelessly to the Internet, and also with Bluetooth and Ultra-Wideband technology to connect wirelessly to other devices. Lenovo offers improved uplink performance by up to 250 percent for models with AT&T mobile broadband over previous ThinkPad notebooks with AT&T mobile broadband4. Models supporting WiMAX will be available later this year. Additionally, GPS on notebook models with high speed mobile broadband5 allow travelers to more easily navigate to the office or airport.

The notebook also includes Lenovo’s ThinkVantage Technologies, unique hardware-software tools designed to maximize user productivity. With Lenovo’s improved Access Connections tool, users can navigate a user-friendly interface to easily find and access Internet and network connections. Also, Lenovo’s improved Power Manager gives users more control over notebook functions to enable longer battery life.

The ThinkPad X301 notebook also continues Lenovo’s focus on environmentally-responsible design. Its 13.3-inch LED backlit display, solid state drive storage and other energy-efficient technologies help make it rated Gold by the Electronic Product Environmental Assessment Tool. This designation adds to Lenovo’s portfolio of Gold-rated ThinkPad notebook and ThinkCentre desktop PCs.

Pricing and Availability

Pricing for models of the ThinkPad X301 notebook starts at approximately $2,599. The notebook will be available on August 26 through Lenovo Business Partners.

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Lenovo announced it is entering the “netbook” PC market with the new IdeaPad S10 netbook PC

RESEARCH TRIANGLE PARK, NC – August 4, 2008: Lenovo today announced it is entering the “netbook” PC market with the new IdeaPad S10 netbook PC. Lenovo designed the super-slim, super-small IdeaPad S10 to complement a customer’s primary PC or as a first-time, introductory PC purchase. The IdeaPad S10 allows users to perform simple activities such as dive the Internet, check and write emails, listen to music and run basic applications. Lenovo also plans to introduce netbook models designed specifically for students and educators. Approximately one-inch thin with models weighing just over two pounds, the IdeaPad S10 netbook typifies thin and light design.

“IdeaPad netbooks are the latest in a string of recently announced Lenovo products, designed specifically for consumers worldwide and developed through our heritage of technological innovation and exceptional engineering,” said Liu Jun, senior vice president, Consumer Business Group, Lenovo. “As rapidly as the technology changes, today’s consumers are looking for mobile products that feature the best of basic computing functions in an extremely compact and affordable form, and Lenovo designed the IdeaPad netbooks for that purpose.”

Consumer demand for netbooks is growing rapidly around the world. IDC forecasts worldwide shipments of ultra-low cost notebooks rising from just 430,000 units in 2007 to 9.2 million in 20121. Additionally, analysts are predicting that one of the fastest growing areas for netbooks is the education market.

A Palette Full of Style, Color and Convenience
The 10.2-inch screen IdeaPad S10 netbook comes in flavors of classic white and bold black as well as a glossy ruby red. For a comfortable, more natural computing experience, Lenovo designed the keyboard to be 85 percent of the size of a full-function notebook PC’s keyboard, and an energy-efficient LED backlit display helps provide longer battery life than traditional displays.

For easy connection to the Internet, the IdeaPad S10 netbook includes WiFi and also has an Express Card slot so users can enable the IdeaPad S10 for optional high speed mobile broadband2 connectivity. To optimize the social networking experience, the IdeaPad S10 comes with tools such as a built-in web camera for video messaging, and its two USB ports and a 4-in-1 multicard reader make connecting other devices and transferring photos, music and videos simple. The IdeaPad S10 netbook comes equipped with Microsoft Windows XP.

Using the Intel® Atom™ processor, the IdeaPad S10 netbook provides basic notebook functionality as a user’s secondary PC. Lenovo offers the IdeaPad S10 in two configurations, with one having 512 MB of memory and an 80 GB hard drive and the second configuration having 1 GB of memory and a 160 GB hard drive. The processing performance and storage make the IdeaPad S10 ideal for accommodating a variety of data, from a user’s digital music inventory to a student’s homework assignments and more. Lenovo engineered the IdeaPad S10 netbook to reduce the heat emitted on key contact areas such as the bottom of the PC, the palm rest and the keyboard. Additionally, Lenovo’s OneKey™ Rescue System3 helps users recover data at the touch of a button should a system error or virus occur.

Pricing and Availability
The IdeaPad S10 netbook PC will be available beginning in early October, and prices start at $399. The IdeaPad S10 netbook will be available through leading retailers, Lenovo business partners.

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Sony Ericsson announced the expansion of its carrier channels with T-Mobile Partnership, Unveils New Handset

TM506 is First Sony Ericsson Handset to Support T-Mobile’s AWS Spectrum

Research Triangle Park, N.C. – August 21, 2008 – Sony Ericsson today announced the expansion of its carrier channels in the U.S. to include wireless leader T-Mobile USA, starting with the launch of the TM506 in early September. Sony Ericsson will now reach more than 31 million wireless subscribers through this partnership. The TM506, Sony Ericsson’s first handset supporting T-Mobile’s AWS spectrum (1700/2100), is a compact and stylish clamshell phone that delivers an exceptional Web experience in an eye-catching design.

“The TM506 not only signifies Sony Ericsson’s expanding U.S. portfolio of handsets, but more importantly, that we have forged a strong and promising relationship with T-Mobile,” said Najmi Jarwala, president of Sony Ericsson North America. “With the launch of the TM506 with T-Mobile, Sony Ericsson is positioned to offer more choice of mobile handsets for a broader range of U.S. consumer segments at a variety of price points.”

“T-Mobile continues its 3G network deployment across the country, and we’re pleased to leverage Sony Ericsson’s 3G handset experience to help deliver the benefits of our next-generation network to our customers,” said Cole Brodman, chief technology and innovation officer, T-Mobile USA. “The Sony Ericsson TM506 is a compelling, feature-rich phone with a vibrant display that our customers will enjoy using to connect with the important people in their lives.”

TM506 – Stay Connected in Style

  • Style and elegance
  • Compact power
  • Connect without limits

Style and elegance
With an all around eye catching design, the TM506 was created for on-the-go consumers who want to express personal style with a feature-rich handset fully loaded for a multimedia experience. Users can reflect their personal fashion sense, choosing between Chrome with Amber or Emerald highlights with a sleek ebony gloss.

Compact power
The TM506 proves that good things come in small packages. Its compact design fits into any pocket, purse or briefcase for consumers on the move. An outer display allows users to glance at the caller ID without having to open the phone, and the compact handset is packed with 3G download speeds for faster access (in select markets) to media and content viewing anytime, anywhere. Users can store their favorite tracks and share music with their friends using the removable Memory Stick Micro™ (M2™). Plus, it’s easy to keep up with the latest news and weather information with customizable Web feeds.

Connect without limits
Users can capture and share special moments as photos or video clips with a 2.0 megapixel camera with My Album, slide show and video blogging capability. Stereo Bluetooth® connectivity allows hands-free wireless calls and with Bluetooth® stereo headphones, users can hear their favorite music the way it was meant to be heard.

A built-in GPS navigation feature in the TM506 along with the Telenav® application from T-Mobile allows users to always know their location. T-Mobile consumers have numerous messaging and communication options such as sending pictures, videos, IM notes and email from their TM506 to their faves from the homescreen with T-Mobile myFaves.

TM506 Phone At-A-Glance

    • Weight: 3.4 ounces, including battery (approx.)
    • Size: 3.7 x 1.9 x 0.69 inches (approx.)
    • Talk Time: Up to 9.5 hours GSM; up to 3.5 hours UMTS (approx.)
    • Standby Time: Up to 250 hours GSM, up to 250 hours UMTS (approx.)
    • 2.0 Megapixel Camera
    • Media Center
    • aGPS Built-in
    • TeleNav® Navigator
    • RSS Feeds
    • MyFaves-enabled
    • Audio Postcard
    • Quicksend
    • Mobile Backup (T-Mobile Address Book)
    • Bluetooth® 2.0 / A2DP / Stereo streaming
    • Tri-Band GSM (850/1800/1900)
    • Dual-Band UMTS (1700/2100 & 2100)
    • GSM/GRPS/EDGE/UMTS/HSDPA

Legal Information
1) Talk and standby times are affected by network settings, type of SIM card, connected accessories and various activities e.g. games.

2) Web feeds, text and e-mail require an appropriate T-Mobile data plan.

The liquid identity logo is registered trademark of Sony Ericsson Mobile Communications AB. Sony, Memory Stick Micro and M2 are trademarks or registered trademarks of Sony Corporation. Ericsson is the trademark or registered trademark of Telefonaktiebolaget LM Ericsson.
Bluetooth is a trademark or registered trademark of Bluetooth SIG Inc.
Other product and company names mentioned herein may be the trademarks of their respective owners. Sony Ericsson Mobile Communications AB, 2008.

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Sony Ericsson announces the launch of the slim and elegant T700 Phone

London, UK – August 7, 2008 – Shine with the new Sony Ericsson T700, a phone with slim elegance that will help you stand out from the crowd. This flawless phone combines timeless design and premium features for the mainstream market. Snap a great shot with the 3.2 megapixel camera and share it with your friends on your blog or web page. Boogie to the beat from the exquisite sound of the built-in stereo speakers, or through your phone’s colour-matched headset.

Be the envy of your friends with the T700. Building on the heritage of the style icon Sony Ericsson T610, the T700 has the robust set of must-have features that you’d expect from a Sony Ericsson phone - but with the slim elegance that takes centre stage in a premium handset. At just 10mm thin this phone has a timeless yet fresh Sony Ericsson design and is complete with a 3.2megapixel camera and self-portrait mirror - ideal for those who are always well groomed and take pride in their appearance and possessions.

“Become a real head turner with the T700” said Sven Totté, Head of Marketing for the design category at Sony Ericsson. “Sleek and shiny, the slim elegance of the T700 gives users a premium experience at a mid-range price point - perfect for the design conscious. Everyone who bought and adored the iconic T610 will be keen to get their hands on the new T700.”

The T700 is the quick way to add more emotion when you’re in motion. Download film clips and view in vivid colours thanks to the 2” TFT display.

The new T700
Hey, good looking

  • The perfect slim elegant phone – slick stick design with premium metal finish
  • 3.2 megapixel camera – snap a great shot and share with your friends via your blog or web page
  • High quality stereo speakers – share your music with friends
  • Colour matched headset – colour co-ordinate your accessories with your phone
  • High speed sharing – via the operator network or Bluetooth™
  • 512MB memory card memory in box – and even more to expand
  • 2” TFT display – add more emotion when you’re in motion, download film clips and view in vivid colours

The T700 is a slim elegant phone for the mass market – whether you want a phone that looks good or one that is perfect to show off in an important business meeting.

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